Mumbai, Maharashtra, India, January 2026 — JioBlackRock Investment Advisers Private Limited, a 50:50 joint venture between Jio Financial Services and BlackRock, has appointed Madhurita Sengupta as Chief Marketing Officer. The appointment further strengthens JioBlackRock’s leadership team as it scales its investor-focused wealth and advisory business in India with a strong emphasis on brand-building, customer engagement, and digital-first growth.
In her current role, Madhurita is responsible for shaping the brand and marketing strategy for JioBlackRock Investment Advisers, supporting the firm’s ambition to build a transparent, accessible, and digitally empowered investment advisory platform for Indian investors. Her mandate spans brand positioning, customer acquisition, digital engagement, and lifecycle marketing as the joint venture expands its presence in India’s fast-evolving wealth management ecosystem.
Prior to assuming this role, Madhurita worked closely with Jio Financial Services, where she was involved in special projects supporting the broader financial services and digital ecosystem. Her contributions during this phase provided strategic continuity as JioBlackRock prepared to operationalise and scale its advisory platform.
Earlier, Madhurita served as Head – Digital Sales (India and SAARC) at Amazon Web Services (AWS), where she led digital sales strategy, customer segmentation, and growth initiatives across key markets. Her work focused on driving digital adoption, strengthening enterprise engagement, and building scalable go-to-market models.
Before AWS, she held senior leadership roles at DBS Bank, where she led digital sales, acquisitions, growth marketing, media, and martech initiatives. At DBS, she was instrumental in driving performance marketing, customer engagement, and multi-channel campaign strategies. She also held leadership positions at Vodafone India, serving as General Manager Marketing and DGM – Customer Value Management, where she focused on revenue growth, enterprise customer strategy, and digital customer journeys.
Madhurita earlier spent nearly a decade at HSBC, where she served as Vice President, SME Marketing and Associate Vice President, Marketing, leading B2B marketing strategy, customer lifecycle management, acquisition programs, and cross-sell initiatives across multiple banking products.
She holds a Post Graduate Diploma in Business Management with a specialisation in Marketing and Finance from XLRI Jamshedpur, and a Bachelor of Electrical Engineering from Jadavpur University.
About JioBlackRock Investment Advisers Private Limited
JioBlackRock Investment Advisers Private Limited is a SEBI-registered investment adviser redefining investing in India through a transparent, technology-driven, and customer-centric approach. Backed by Jio Financial Services and BlackRock, the company aims to democratise access to high-quality investment advice and empower investors through digital innovation and data-led insights.
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