New York, United States, December 2025 — John (Jr) Nitti has taken charge as Global Chief Business Officer at adMarketplace, assuming global responsibility for driving business growth, strategic partnerships, marketing evolution, and revenue acceleration across the company’s global ecosystem. In his new role, Nitti is leading worldwide demand, supply and marketing functions, enabling clients and publishing partners to leverage native search, attention, intent, and AI-driven engagement platforms to deliver high-impact business outcomes.
In his most recent leadership role at adMarketplace, Nitti spearheads global executive leadership across demand, supply, and marketing teams, shaping partnerships, accelerating publisher revenue growth, and strengthening market awareness of evolved AI-integrated native search solutions, positioning the organization for sustained scale and innovation in complex global digital ecosystems.
Prior to this, he served as Principal at Evoluzion Consulting LLC, where he provided strategic advisory services to marketing and technology ecosystems, focusing on proposition differentiation, business development strategy, and identifying emerging growth opportunities across global markets.
Earlier, at X (formerly Twitter), Nitti held the position of Global Head of Revenue Operations & Advertising Innovation, where he led advertising innovation strategy, video and programmatic go-to-market execution, global revenue operations, agency partnerships, and advanced API-driven data and advertising solutions.
He previously built a distinguished global leadership career at Verizon, serving in multiple senior executive roles including SVP, Strategic Partnerships & Chief Investment Officer of Verizon Ventures; SVP, Strategy, New Business & Partner Development; and SVP & Chief Media Officer, where he led multi-billion-dollar media investments, global marketing centers of excellence, digital transformation initiatives, and strategic monetization partnerships across cloud, AI, IoT, mobile edge computing, and digital media platforms.
About adMarketplace
adMarketplace is the global leader in native search advertising, delivering relevant search ads that are seamlessly integrated into apps, platforms, and digital ecosystems beyond traditional search engines. For over 25 years, adMarketplace has empowered advertisers to achieve efficiency and incremental growth while enabling publishers to maximize monetization across the open web. With a mission centered on transparent performance measurement, AI-driven engagement, and consumer-centric relevance, adMarketplace continues to shape the future of digital search advertising.
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