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Juhi Singh Elevated to Head of Digital Transformation at Marico Limited

Smita SinghbySmita Singh
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Juhi Singh Elevated to Head of Digital Transformation at Marico Limited

Juhi Singh Elevated to Head of Digital Transformation at Marico Limited

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Mumbai, Maharashtra, India, April 2025 — Juhi Singh has been elevated to the position of Head of Digital Transformation at Marico Limited, marking a significant milestone in her six-year journey with the company. Since joining Marico in 2019 as Digital Evangelist and Transformation Strategist, Juhi has been instrumental in shaping the company’s digital roadmap through data-led innovation and cross-functional collaboration.

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Over the years, Juhi has held several critical leadership roles including Head of Global Digital Center of Excellence (CoE) and Head of International eCommerce, where she drove Marico’s online revenue growth by over 3X across APAC, the Middle East, and Europe. Under her leadership, the company introduced Digital Quotient 2.0, improved global digital efficiency by 40%, and scaled AI-enabled marketing strategies across international markets—strengthening Marico’s digital presence across categories and geographies.

Before joining Marico, Juhi brought rich experience from key roles at JioMart Digital, Myntra, Markelytics Solutions, EduWiz, Ipsos Research, and IMRB International. At JioMart, she led omnichannel marketing for the Commerce Division, and at Myntra, she delivered a remarkable 350% growth in premium category revenues through targeted digital campaigns and brand alliances. Her early career was deeply rooted in insights and consumer analytics, setting a strong foundation for her strategy-led marketing roles.

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With her elevation, Juhi Singh is poised to lead Kaya, Marico’s premium skincare and wellness brand, alongside driving the company’s broader digital transformation. Her role is expected to accelerate Marico’s innovation agenda across D2C, AI, and omnichannel ecosystems.

About Marico Limited
Marico Limited (BSE: 531642, NSE: “MARICO”) is one of India’s leading consumer goods companies in the beauty and wellness space. With a turnover of INR 96.5 billion (USD 1.2 billion) during FY23-24, Marico’s brands reach one in every three Indians. The company’s iconic brands include Parachute, Saffola, Livon, Set Wet, Beardo, and Just Herbs, with 26% of revenue contributed by its international markets in Asia and Africa. Marico continues to expand its presence in the D2C and premium personal care space through digital-first innovation and purpose-led brand building.

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Tags: AI MarketingDigital TransformationeCommerce GrowthFMCG leadershipHappy Place to Work CertificationHead of DigitalHPTWIndia Consumer GoodsJuhi SinghKayaLeadership AppointmentMaricoMarico AppointmentsWomen in Leadership
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"HR Today" aspires to be more than just a publication; it aims to be a platform where the brightest minds in HR come together to share knowledge, insights, and foresight that can shape the future of our profession. We aim to offer a unique blend of academic rigour and practical wisdom, addressing the most pressing challenges and opportunities in the HR landscape today.

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