Mumbai, Maharashtra, India, November 2025 – Aditya Birla Money Limited (ABML) has announced the appointment of Kapil Devnani as its new Head of Products. With over two decades of experience across financial services sectors including life insurance, mutual funds, and investment products, Kapil brings a deep understanding of product strategy, sales leadership, and distribution excellence to his new role.
A part of the Aditya Birla Capital family for more than 17 years, Kapil has been instrumental in building innovative financial solutions and strengthening the company’s distribution network. In his new capacity at ABML, he will lead the organization’s product strategy, process transformation, and third-party product distribution under the Financial Products Distribution (FPD) vertical, focusing on creating scalable and customer-centric offerings that drive sustainable growth.
Before assuming his current role, Kapil Devnani served as Head – Rewards & Recognition at Aditya Birla Sun Life Insurance, where he led enterprise-wide recognition programs across retail channels, including Agency, Bancassurance, Direct Marketing, Corporate Agency, and Broking. His focus on aligning analytics, communication, and design initiatives to drive motivation and sales effectiveness earned him recognition for his strategic and people-centric leadership.
Previously, Kapil spent over 12 years at Aditya Birla Sun Life Mutual Fund (ABSLMF) in multiple leadership roles. As Head – Business Development (Banking), he drove central banking relationships, strengthened market share, and enhanced partner engagement through innovative commercial arrangements and digital initiatives. Earlier, as Head – Business Development (IFA Channel), he was responsible for expanding distributor networks, activating channel engagement, and conceptualizing an award-winning distributor loyalty program that became a benchmark within the industry.
During his tenure as Head – Products and Chief Manager – Products at ABSLMF, Kapil led new product development, regulatory collaboration, and strategic communication for a diverse product portfolio across equity, fixed income, and hybrid categories. His contribution in building product frameworks and aligning them with market insights significantly enhanced the company’s product positioning and investor outreach.
Kapil began his financial services career at Tata AIA Life Insurance, managing product development and communication for alternate channels, followed by a brief stint at ICICI Bank as Team Leader – Customer Acquisition & Retention, and earlier roles at GTL Limited where he honed his skills in sales training and client relationship management.
Kapil Devnani holds an MBA in Marketing from ICFAI University (2004–2007). His academic foundation in marketing and strategic management complements his two-decade journey of driving product innovation and distribution growth across financial services.
About Aditya Birla Money Limited (ABML)
Aditya Birla Money Limited (ABML), a subsidiary of Aditya Birla Capital Limited (ABCL), is a leading listed company engaged in securities broking, portfolio management, and investment advisory. With memberships in NSE and BSE, SEBI registration as a Research Analyst and Investment Adviser, and partnerships with NSDL and CDSL as a Depository Participant, ABML offers a comprehensive suite of financial solutions spanning equity and derivatives trading, PMS, depository services, commodity broking, and e-insurance repository solutions.
With a pan-India presence of 41 branches and over 800 franchise offices, ABML serves a registered customer base of around 345,000 clients. It combines digital innovation with a robust offline presence to deliver seamless financial experiences, reflecting the broader vision of Aditya Birla Capital Limited, which covers life insurance, mutual funds, corporate lending, wealth management, and health insurance businesses under one integrated umbrella.
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