Melbourne, Victoria, Australia, July 2026 — Australian Unity has appointed Kellie Crouch as Chief People Officer – Corporate & Financial Services, recognizing her outstanding leadership across people strategy, employee experience, organizational capability, and business transformation. With nearly three decades of experience spanning human resources, organizational development, leadership capability, and strategic business partnering, Kellie steps into the role after an impressive 11-year career progression within Australian Unity.
As Chief People Officer – Corporate & Financial Services, Kellie will lead the workforce and people strategy for the organization’s Wealth & Capital Markets, Insurance, and Corporate Enabling Functions. She will be responsible for translating business strategy into workforce investments, driving enterprise transformation initiatives, shaping future workforce capability, and delivering measurable commercial, customer, and employee outcomes across the platform.
Prior to her appointment, Kellie served as General Manager – Employee Experience & Capability, where she led enterprise-wide initiatives focused on employee experience, leadership development, workforce capability, organizational culture, change management, internal communications, community engagement, and the organization’s Reconciliation Action Plan (RAP). She partnered closely with executive leadership to design future-ready capability frameworks, establish Skills Hubs, strengthen leadership development, and embed an employee experience strategy aligned with Australian Unity’s long-term business objectives.
Earlier, she was Head of People & Culture – Retail, Wealth & Capital Markets and Enabling Functions, leading strategic HR partnering across several business divisions while driving workforce planning, leadership effectiveness, talent strategy, organizational design, and cultural transformation.
Her journey at Australian Unity also includes serving as Manager – Strategy & Support, Real Estate Investment Wealth, where she worked alongside executive leadership on strategic planning, commercial initiatives, business development, governance, and cross-functional transformation projects supporting the Wealth & Capital Markets platform.
Previously, Kellie held the role of Executive Manager – Life & Super, partnering with executive leadership to support strategic growth initiatives, mergers and acquisitions, market research, business planning, governance, and operational strategy for Australian Unity’s Life & Super business.
Earlier in her Australian Unity career, she served as Head of HR – Wealth & Capital Markets, followed by Strategic HR Business Partner and Organisational Capability Manager, building deep expertise across leadership development, workforce strategy, organizational effectiveness, talent management, employee engagement, and business transformation.
Before joining Australian Unity, Kellie was OD Manager at NAB, where she led organizational development initiatives supporting leadership capability and organizational performance.
She also spent more than 16 years with KPMG, progressing through several senior leadership positions including Senior Manager – National Engagement, Senior Manager – Organisational Development, and Senior Manager – Partner Development. During this period, she built extensive expertise in leadership development, organizational effectiveness, partner capability, employee engagement, culture transformation, and enterprise learning.
Across a career spanning almost three decades, Kellie has established herself as a highly respected people leader with deep expertise in HR strategy, organizational capability, leadership development, employee experience, workforce transformation, change management, organizational design, talent development, and culture building. Her appointment reflects Australian Unity’s continued commitment to aligning people strategy with long-term business growth and organizational purpose.
About Australian Unity
Established in 1840, Australian Unity is Australia’s first wellbeing company, providing integrated health, wealth, and care services to millions of members, customers, and communities. As a social enterprise, Australian Unity reinvests its profits to create sustainable value while helping people improve their health, financial wellbeing, and quality of life. Operating across healthcare, aged care, insurance, banking, wealth management, retirement living, and community services, the organization is committed to delivering positive social impact through purpose-driven business.\
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