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Laura Packwood Appointed as Chief People Officer at Digital Voices

Smita SinghbySmita Singh
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Laura Packwood Appointed as Chief People Officer at Digital Voices

Laura Packwood Appointed as Chief People Officer at Digital Voices

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London, United Kingdom, April 2025 – Laura Packwood has joined Digital Voices as the Chief People Officer, bringing over two decades of rich experience in HR leadership, people strategy, and organizational development. In her new role, Laura will drive global people operations, talent development, and culture initiatives as Digital Voices continues its international growth journey across influencer marketing and creative strategy.

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Prior to this appointment, Laura Packwood served as Human Resources Director at CTI Digital, where she led the company’s talent strategy and supported its digital transformation agenda through progressive HR practices and culture-building.

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Before CTI, she spent over four years at AppLearn®, where she held multiple roles, including VP of People and Head of People. During her tenure, she implemented robust engagement and development programs while championing diversity and inclusion across global teams.

Earlier, she held significant positions at Hill Dickinson LLP, where she was Talent and Development Business Partner for nearly five years and previously served as Learning & Development Manager for close to six years. Her career began with key learning and HR roles at Citizens Advice, Wirral Council, and Herbert Smith Freehills, building her foundational expertise in leadership development and organizational communication.

About Digital Voices

Digital Voices is a global, award-winning Influencer Marketing agency renowned for pioneering creator-first marketing campaigns across all stages of the funnel. Headquartered in London with a growing team in New York, the agency partners with industry giants like Unilever, Adobe, Yoplait, and Duolingo. Founded in 2017 by Jennifer Quigley-Jones, Digital Voices blends strategic insight, creator matchmaking, analytics, paid media, and CRO to deliver exceptional brand results. Recognized as Influencer Marketing Agency of the Year 2022, Digital Voices continues to scale with a people-first, innovation-driven ethos.

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Tags: AppLearnChief people officerCPO AppointmentCTI DigitalCulture TransformationDigital VoicesHappy Place to Work CertificationHill DickinsonHPTWHR LeadershipInfluencer MarketingLaura PackwoodLeadership AppointmentTalent Strategy
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"HR Today" aspires to be more than just a publication; it aims to be a platform where the brightest minds in HR come together to share knowledge, insights, and foresight that can shape the future of our profession. We aim to offer a unique blend of academic rigour and practical wisdom, addressing the most pressing challenges and opportunities in the HR landscape today.

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