Florida, United States, February 2026 — Linn Jordan is starting a new position as Chief Marketing Officer at Tervis, where she leads all facets of marketing, design, licensing, and customer service. In this role, Linn is responsible for driving the company’s commercial and brand strategy, overseeing the licensing portfolio, guiding product design strategy and lifecycle, and owning the overall customer experience—helping shape Tervis’ competitive advantage and long-term growth.
Linn brings deep experience from her earlier tenure at Tervis, where she served as Vice President Marketing for nearly four years. During this period, she led brand strategy, digital marketing, content, product marketing, and customer acquisition, partnering closely with sales, product, and executive leadership to deliver a cohesive go-to-market strategy. Her work included spearheading a brand transformation that revitalized identity, product portfolio, licenses, and design strategy—resulting in product performance generating up to 9X more revenue than the average. She also redefined digital marketing, improving ROI and accelerating organic social growth, and introduced a Digital Dashboard Review to drive more data-led marketing decisions.
Prior to rejoining Tervis as CMO, Linn served as Head of Rental/Retail Marketing at Vail Resorts, managing a portfolio of 95+ retail brands across 150+ locations and leading teams spanning brand strategy, go-to-market planning, creative design, and digital marketing. She also co-led an enterprise rental business transformation that secured board approval for a $4.7M investment to enhance booking experience, implement dynamic pricing and promotions, and launch the Epic Mountain Rentals brand. She additionally directed a major rebranding of the Rentals brand, completing positioning and identity development within a year.
Earlier in her career, Linn spent over seven years at Walgreens in senior marketing leadership roles, including Senior Director, Brand Marketing, where she directed enterprise-wide campaigns and managed a $120M marketing investment across 9,000+ retail locations. She led high-impact programs including Red Nose Day activations, flu marketing strategy evolution, Medicare Part D marketing phases, and the pilot launch of Kroger at Walgreens. Her Walgreens journey also included leadership roles spanning Retail Marketing, Integrated Planning & Cause Marketing, and Marketing Procurement—partnering with senior leadership to steward large-scale marketing investments, optimize agency ecosystems, and deliver cost efficiencies.
Linn’s earlier experience includes marketing procurement and commercial roles at MillerCoors and Molson Coors, where she managed large agency ecosystems, led digital agency framework design, improved POS effectiveness, and supported major organizational transitions and planning processes—building a foundation in both brand and operational excellence that complements her current mandate at Tervis.
About Tervis
Tervis is a family-owned, Florida-based drinkware company founded in 1946, known for creating high-quality, colorful, and expressive drinkware. The company’s original double-wall insulated tumbler—recognized as the world’s first—keeps hot drinks hotter and cold drinks colder. With thousands of designs, Tervis has helped people celebrate what they love for decades, with a culture rooted in Florida’s sunshine lifestyle and a strong focus on customer experience.
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