Milan, Lombardy, Italy, March 2026 — Liran Peterzil has started his new role as Chief Marketing Officer at Valentino, bringing extensive global experience in brand strategy, communications, and marketing leadership to the iconic Italian Maison.
In his new position at Valentino, Liran will oversee global marketing strategy, communications, brand positioning, and public relations initiatives across all categories, including Haute Couture, ready-to-wear, accessories, eyewear, and beauty. He will play a key role in strengthening Valentino’s global brand narrative, customer engagement, and market presence, working closely with executive leadership to shape the Maison’s next chapter of growth and creative expression.
Prior to joining Valentino, Liran served as Senior Global Advisor at Richemont, advising the Group and its Maisons on communications and marketing strategy for nearly eight years. Concurrently, he was Managing Director at LANOA, where he led strategic marketing and communications initiatives across international markets.
Earlier, he spent over five years at Giorgio Armani as Group Head of Worldwide Brand Relations, Marketing & Entertainment, where he shaped global brand relations, activations, and high-profile marketing campaigns. His career also includes leadership roles at sbe Group, The Light Group, and Creative Artists Agency, where he developed expertise in strategic relations, media strategy, executive positioning, and stakeholder engagement across fashion, luxury, entertainment, and hospitality.
With a career spanning Europe, the United States, and the Middle East, Liran Peterzil brings a global perspective, strong executive advisory capabilities, and a deep understanding of luxury brand storytelling to his new role at Valentino.
About Valentino
Valentino was founded in Rome in 1960 by Valentino Garavani and Giancarlo Giammetti. Recognized as one of the most established Italian Maisons de Couture, Valentino embodies craftsmanship excellence, creativity, and emotional beauty. Today, the company is led by Chief Executive Officer Riccardo Bellini and Creative Director Alessandro Michele, with collections spanning Haute Couture, women’s and men’s ready-to-wear, Valentino Garavani accessories, Valentino Eyewear, and Valentino Beauty by L’Oréal.
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