Milan, Italy, June 2025 – Woolrich has announced the appointment of Lorenzo Flamini as its new Chief Executive Officer, marking a pivotal leadership transition as the brand embarks on an ambitious phase of global growth. Flamini, who has been a key figure in the company’s leadership since 2017, will lead Woolrich’s strategic evolution, building on its legacy of quality and innovation.
Lorenzo Flamini has played a critical role in shaping Woolrich’s direction for over eight years, most recently serving as Group Chief Financial Officer. In this capacity, he was instrumental in major milestones including the creation of Woolrich International and the successful 2018 acquisition by L-GAM. Flamini’s vision and operational expertise have guided Woolrich through significant transformation, positioning the company for sustainable expansion in core European markets and new global frontiers.
Before joining Woolrich, Lorenzo built a strong foundation at Deloitte Financial Advisory Services S.p.A., where he served as Director for nearly eleven years. His experience at Deloitte encompassed leading complex financial projects, mergers and acquisitions, and corporate advisory, equipping him with a robust understanding of international business, finance, and strategy.
Founded in 1830, Woolrich is a global icon of quality, durability, and timeless outdoor style. With a heritage rooted in American outdoor culture, Woolrich blends tradition with innovation to deliver garments that serve both adventurers and urban explorers. The brand is renowned for its commitment to craftsmanship, functional design, and adaptability to contemporary trends. Following its recent partnership with Baoxiniao and the expansion of IP rights outside Europe, Woolrich is set to accelerate growth in Asia and beyond, while continuing to inspire with collections that stand the test of time.
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