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Lynne Kingsley Appointed as Chief Marketing Officer at Ironmark

Smita SinghbySmita Singh
in Business, News, NORTH AMERICA
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Lynne Kingsley Appointed as Chief Marketing Officer at Ironmark

Lynne Kingsley Appointed as Chief Marketing Officer at Ironmark

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Maryland, United States, December 2024 – Lynne Kingsley has taken on the role of Chief Marketing Officer at Ironmark, where she will lead the company’s marketing function to drive strategic growth. Her responsibilities include overseeing Account-Based Marketing (ABM), content, social, email strategies, brand development, sales enablement, events, PR, and demand generation. Lynne also founded and leads Ironmark’s AI Council, championing the integration of AI into marketing operations to set new industry standards.

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Prior to her current role, Lynne served as Vice President, Marketing and Strategic Services at Ironmark for over seven years. She spearheaded the Digital Marketing Client Services team, which supported B2B and B2C clients in areas such as marketing strategy, content creation, social media, and inbound marketing. Her leadership extended to launching marketing programs for Ironmark itself, driving growth and client acquisition.

Greatness is taken by every second organization, Now move to Happiness: Get Your Organization Happy Place to Work (HPTW) Certified
Greatness is taken by every second organization, Now move to Happiness: Get Your Organization Happy Place to Work (HPTW) Certified

Previously, Lynne was the Director of Marketing at Ironmark, where she established the digital marketing department. She developed the company’s marketing plan, executed strategies to launch the new department, and oversaw a successful website redesign. During this time, she also built a strong team and implemented robust paid media and sales initiatives.

Before joining Ironmark, Lynne held the role of Director of Marketing and Development at BlackRock Center for the Arts. She led corporate sponsorship initiatives, secured new partnerships, and launched innovative campaigns such as “Give on the Green,” which generated new revenue streams. Her tenure saw notable results, including exceeding revenue goals, growing email lists, and significantly increasing social media engagement.

Lynne’s earlier roles include serving as Director of Marketing and Communications at BlackRock, where she enhanced branding, media relations, and digital strategy, and as Director of Marketing and Communications at the Association of Performing Arts Professionals. In these positions, she developed and implemented marketing strategies that significantly boosted revenue and engagement while strengthening organizational visibility.

At the start of her career, Lynne gained valuable experience as Executive Director at the American Alliance for Theatre and Education and as a Business Development Manager at E-centives, where she built strategic relationships and launched impactful marketing campaigns.

Greatness is taken by every second organization, Now move to Happiness: Get Your Organization Happy Place to Work (HPTW) Certified
Greatness is taken by every second organization, Now move to Happiness: Get Your Organization Happy Place to Work (HPTW) Certified

About Ironmark

Ironmark is a creative and technology-driven marketing partner, offering end-to-end services in marketing strategy, creative design, web development, digital marketing, print production, and logistics. Focused on simplifying the complexities of modern marketing, Ironmark delivers comprehensive solutions tailored to the needs of smart marketers. With a dedication to innovation and efficiency, the company is a trusted partner for businesses navigating the ever-evolving marketing landscape.

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Tags: account-based marketingAI in marketingCareer GrowthChief Marketing OfficerCMO AppointmentDigital MarketingHappy Place to Work CertificationHPTWIronmarkLeadershipLeadership AppointmentLynne Kingsleystrategic marketing
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"HR Today" aspires to be more than just a publication; it aims to be a platform where the brightest minds in HR come together to share knowledge, insights, and foresight that can shape the future of our profession. We aim to offer a unique blend of academic rigour and practical wisdom, addressing the most pressing challenges and opportunities in the HR landscape today.

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