Mumbai, Maharashtra, India, April 2025 – IDfy, Asia’s leading integrated identity verification platform, recently announced the appointment of Malcolm Gomes as its new Chief Operating Officer (COO). In this role, Malcolm will head IDfy’s Trust and Privacy Platform ‘Privy’, Industry-specific tailored Propositions and global operations, while driving strategic initiatives to contribute to the company’s mission of eliminating fraud and establishing trust in the ever-growing transacting, digital-enabled economy.
Together with IDfy’s senior leadership team and in collaboration with all IDfy functions, Malcolm will strive to deepen customer relationships and impact, helping scale IDfy’s ‘Trust’ products and offerings across the value chain for new and existing clients, in line with the company’s strategic plan.
Ashok Hariharan, CEO of IDfy, said: “We are thrilled to welcome Malcolm to the IDfy leadership team. His deep experience in strategy and driving transformation across markets is a perfect match for IDfy’s mission of enabling trust at scale. Malcolm’s strategic vision and operational expertise will be instrumental as we expand our product suite, strengthen our propositions, and scale globally. I look forward to partnering with him as we continue to raise the bar for innovation and impact in this space.”
Malcolm Gomes shared his excitement about joining IDfy: “Trust is the fundamental currency of the ever-increasing, transacting world around us – as increasingly more people and businesses get formalized; frequency of interactions and transactions increase driven by rising consumption; and interaction touchpoints multiply e.g., AI bots, Home delivery; the need to ensure trust grows manifold. Having worked with multiple institutions on their Board and CEO agendas over several years, I am hugely excited about how IDfy’s current and future ‘Trust’ offerings – can make a significant difference for customers and organisations.”
Malcolm brings nearly two decades of extensive experience in strategy, business-building, operations, and leadership across industries. Prior to joining IDfy, he spent nearly 17 years at McKinsey & Co., where as a Partner serving Financial Services clients in India, SE Asia and Middle-East, he was instrumental in driving impact across themes such as new business-building, Digital transformation, AI-led service operations and enhancing customer experience, across multiple emerging markets. Malcolm holds a postgraduate diploma in management from IIM Lucknow and has a proven track record of driving transformative client relationships and delivering business impact across both; industry leaders and new-age players.
With Malcolm’s appointment, IDfy reinforces its dedication to set the bar high on innovation in ‘Enabling Trust’ and its vision to transform billions of lives by unlocking opportunities for trustworthy consumers and businesses.
About IDfy
IDfy is an Integrated Identity Platform with a key focus on 3 areas – Onboarding, Risk & Fraud, and Consent Governance. We establish trust while delivering a frictionless experience for you, your employees, customers, and partners. Only IDfy combines enterprise-grade technology with deep business understanding and has the widest breadth of offerings in the industry. With more than 13 years of track record and 2 million verifications per day, IDfy is a pioneer in this industry.
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