New York, United States, November 2025 — Maly Bernstein has been appointed as the new Chief Commercial Officer at Bath & Body Works, joining the organization at a pivotal moment in its consumer experience and multi-channel growth journey. Set to begin her role on the 12th of November, she brings an impressive background across beauty, retail, omnichannel strategy, and brand transformation, making her a strategically important addition to the executive leadership team. Her appointment reinforces the brand’s commitment to strengthening customer experience, accelerating growth, and deepening emotional connection with its global consumer base.
Immediately preceding this role, Maly Bernstein served as the Chief Executive Officer of Bluemercury under Macy’s, where she led the transformation of one of America’s most recognized luxury beauty retailers. Over her four-year tenure, she shaped a modernized omnichannel experience, amplified consumer engagement, and strengthened brand positioning across retail and digital platforms. Her leadership contributed meaningfully to Bluemercury’s evolution into a high-touch, experiential beauty brand.
Before her CEO role, she spent nearly eight years at CVS Health, where she held influential positions including Vice President, E-Commerce & Omni, and Vice President & Merchandise Manager for Beauty and Personal Care. Across these responsibilities, she played a central role in building CVS’s beauty portfolio, enhancing digital buying journeys, and bringing product innovation to scale. Her work cemented her reputation for driving commercial performance while elevating consumer-first retail strategies.
Earlier in her career, she spent over five years at McKinsey & Company, where she advanced to Associate Principal. Her consulting experience equipped her with the strategic, analytical, and operational foundation that has shaped her leadership approach in retail and beauty. This period built her expertise in large-scale transformation, organizational strategy, and customer experience optimization across multiple sectors.
Her professional journey began with consulting experience at Deloitte, followed by her role as Director of Non-Fiction at Indigo in Toronto. These formative experiences combined analytical rigor with consumer understanding, paving the way for her later leadership in global retail. She strengthened her academic foundation with a Master of Business Administration from Harvard Business School, a credential that further shaped her strategic and commercial mindset.
About Bath & Body Works
Bath & Body Works was founded on a simple idea—to make the world a brighter, happier place through the power of fragrance. Today, it is a global leader in personal care and home fragrance, celebrated for iconic collections including fine fragrance mists, body lotions, body creams, 3-wick candles, home diffusers, and liquid hand soaps. With more than 1,800 company-operated stores in the U.S. and Canada and over 425 international franchised locations, the brand combines innovation, sensory delight, and consumer-centric retail experiences. Its purpose-led culture is focused on sustainability, community impact, and delivering fragrance-driven joy to millions.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work
