New Delhi, India, March 2026 – Aviva India, one of India’s leading private life insurance companies, recently announced the appointment of Harshit Agrawal as its Head of Marketing.
Harshit brings with him over 16 years of experience across marketing, brand strategy, and digital transformation in the financial services and advertising sectors. Prior to joining Aviva India, he held pivotal roles at Clix Capital and Muthoot Blue Group, where he led key initiatives focused on strengthening brand visibility, accelerating digital adoption, and enhancing customer engagement. Earlier in his career, he has also worked with organisations such as BC Web Wise and Dentsu Webchutney, contributing to integrated marketing strategies and growth across leading brands.
In his new role, Harshit will lead Aviva India’s marketing function, focusing on strengthening brand positioning, enhancing customer engagement, and driving innovative marketing initiatives aligned with the company’s strategic growth priorities.
Commenting on the appointment, Asit Rath, MD & CEO said, “At Aviva, we are on a journey of transformation, building a progressive, customer-first brand that moves beyond conventional marketing. Harshit’s contribution will be instrumental in elevating our marketing capabilities, and strengthening our position as a future-ready organization.”
Sharing his thoughts, Harshit Agrawal, Head of Marketing, Aviva India, said, “Aviva has always stood out as a progressive organisation, constantly evolving with new innovations and a forward-looking strategy. It truly inspires me to build on this momentum, moving beyond traditional approaches to create campaigns that resonate with customers, elevate the brand, and reflect Aviva’s shift from protection to prevention. I look forward to shaping an impactful marketing narrative that drives trust, engagement, and sustainable growth.”
This appointment is a strategic move that will benefit Aviva India by elevating its marketing approach and strengthening its vision of making life insurance progressive, meaningful, and a part of everyday life.
About Aviva Life Insurance India
Aviva Life Insurance Company India Limited is a joint venture between Dabur Invest Corp and Aviva International Holdings Limited, a UK-based insurance group with a rich history dating back to 1696. Aviva Life Insurance India is dedicated to enhancing the financial well-being of its customers through innovative insurance solutions and customer-centric initiatives.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work
