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Marc Busain Appointed as Chief Executive Officer at Lipton Teas and Infusions

Smita SinghbySmita Singh
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Marc Busain Appointed as Chief Executive Officer at Lipton Teas and Infusions

Marc Busain Appointed as Chief Executive Officer at Lipton Teas and Infusions

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Rotterdam, South Holland, Netherlands, September 2025 — Marc Busain has been appointed as the new Chief Executive Officer of Lipton Teas and Infusions, effective 1 October 2025. With an illustrious career spanning nearly three decades at The HEINEKEN Company, Busain brings deep global commercial experience and a strong growth track record in the consumer packaged goods (CPG) sector to the world’s leading tea business.

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Prior to his appointment at Lipton Teas and Infusions, Marc Busain served as President for the Americas and was a key member of the global Executive Team at HEINEKEN, where he led transformative initiatives and drove business expansion across North and South America for approximately 10 years. His strategic leadership contributed to strengthening HEINEKEN’s footprint across key markets.

Before that, he held the position of President and CEO of HEINEKEN Mexico, where he was responsible for overseeing the operations of six breweries and leading a workforce of 16,000 employees. His tenure saw the management of a business with net revenues exceeding €2 billion, reinforcing his capabilities in large-scale operations and cross-market leadership.

Earlier in his journey, Busain served as Managing Director of HEINEKEN France, CEO of HEINEKEN Egypt, and Managing Director of Brarudi – HEINEKEN Burundi, showcasing his ability to deliver consistent performance across diverse geographies. He also held the role of Finance Manager at HEINEKEN Netherlands Supply, where he managed the financial operations of the Dutch Supply Chain.

Welcoming his appointment, Supervisory Board Chair Jean-Remy Roussel remarked on Busain’s “strong leadership credentials and consistent growth delivery,” highlighting his readiness to lead the business into its next chapter. Busain expressed enthusiasm for the role, stating, “It’s a tremendous pleasure to join a company with such an iconic portfolio. Tea is an exciting growth category, and I look forward to working with the talented team at Lipton Teas and Infusions to ensure there’s a tea for everyone.”

About Lipton Teas and Infusions

Lipton Teas and Infusions is the world’s largest tea business, offering a rich portfolio of more than 30 globally renowned brands including Lipton, PG Tips, TAZO, Pukka, and T2. Headquartered in the Netherlands, the company operates in over 100 countries and leads the way in innovative, sustainable, and premium tea and infusion offerings.

With a purpose-driven approach, Lipton Teas and Infusions is committed to uplifting the tea industry—from farmers to consumers—while delivering long-term value. Their strategy focuses on responsible growth, sustainability, and impactful innovation to ensure a better future for both people and the planet.

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Tags: CEO AppointmentConsumer Packaged GoodsGlobal CEOHappy Place to Work CertificationHEINEKENHPTWLeadership AppointmentLeadership TransitionLIPTON Teas and InfusionsMarc BusainPG TipsPukkaT2 TeaTAZOTea Industry
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