New York,United States, November 2025 — Rhone, the performance-driven apparel brand known for combining innovation, function, and style, has announced the appointment of Matthew Wallace as its Chief Operating Officer, strengthening its executive leadership as the company continues its strategic expansion across the U.S. and international markets.
With an illustrious career spanning over three decades across apparel manufacturing, supply chain leadership, and global operations, Matthew Wallace brings a deep legacy of driving operational excellence and business transformation. In his new role, he will oversee end-to-end business operations, supply chain optimization, and strategic execution to support Rhone’s “Forever Forward” vision as it continues to expand its retail presence to 22 stores by the end of 2025.
Prior to joining Rhone, Matthew served as Chief Executive Officer at DXM Inc., where he led manufacturing operations and business development, implementing digital innovation and strategic planning across global markets. Earlier, during his eight-year tenure at PVH Corp., he held leadership positions including Executive Vice President – PVH Supply and Executive Vice President – Global Supply Chain, where he spearheaded large-scale operational transformation and performance initiatives across the organization.
Matthew’s experience also includes pivotal roles at Walmart, where he served as Senior Director of Sourcing for the Global Merchandising Center, and at Cerberus Capital Management, where he contributed to operational restructuring in portfolio companies. His early leadership at Donnkenny Apparel and Meredith Inc. solidified his reputation for streamlining supply chains, implementing “Concept to Consumer” models, and enhancing profitability through process innovation and global sourcing excellence.
His appointment underscores Rhone’s commitment to strengthening its operational leadership and scaling its performance-driven apparel ecosystem, while continuing to inspire progress and movement in every aspect of modern life.
About Rhone
Founded in 2014 by brothers Nate and Ben Checketts, Rhone is a performance-driven lifestyle and apparel brand created for those in the pursuit of progress — both physically and mentally. Headquartered in the United States, Rhone combines innovation, performance, and craftsmanship to engineer apparel that moves with the individual. The brand’s ethos, “Forever Forward,” reflects its commitment to continual improvement and community-driven growth. By the end of 2025, Rhone will operate 22 retail stores across the U.S., each serving as a hub for wellness, connection, and the pursuit of progress. Rhone is also the official partner of the LPGA and NBA.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work
