Mumbai, Maharashtra, India, September 2025 – Akasa Air has officially announced the appointment of Naarayan T V as its new Chief Marketing Officer, effective August 29, 2025. Naarayan will lead a broad portfolio comprising marketing, corporate communications & ESG, customer experience, eCommerce, customer loyalty, and partnerships, and will also serve as a member of Akasa’s Executive Committee.
The appointment comes at a time when Akasa Air is undergoing rapid expansion, working towards its ambitious vision of becoming one of the top 30 global airlines by the end of the decade. Naarayan’s appointment is seen as a strategic step in strengthening the airline’s brand and customer proposition as it accelerates its global growth plans.
With over two decades of experience across eCommerce, fintech, banking, D2C broking, and global consumer brands, Naarayan T V brings a powerful blend of digital-first expertise, strategic marketing vision, and customer-centric leadership. His work has spanned marketing communication, digital marketing, market research, UX, creative strategy, brand building, product launch campaigns, and more, delivering transformative brand outcomes across Indian and global markets.
Speaking on the appointment, Vinay Dube, Founder and CEO of Akasa Air, shared:
“At Akasa Air, we are committed to building a world-class airline powered by our value-driven and service-oriented culture. As we continue to scale, the role of marketing and customer experience will be pivotal in strengthening the Akasa brand and deepening customer trust. Naarayan brings with him a global perspective, proven expertise in transforming brands, and the ability to blend creativity with data-driven insights. His leadership will play an instrumental role in shaping Akasa’s next phase of growth.”
In his statement, Naarayan T V expressed his excitement about the journey ahead:
“I believe great marketing is a perfect blend of art and science, and I am deeply passionate about building customer-first brands and great teams. Akasa Air has already carved a distinct position in Indian aviation with its values-led approach and commitment to service. I am excited to join this journey and look forward to working with the team to create meaningful and memorable experiences for our customers.”
Naarayan’s prior leadership roles include IDFC FIRST Bank, where he played a crucial role in building brand value through strategic sponsorships and high-impact campaigns. At PayPal India, he led the first integrated brand launch, scaling merchant acquisition tenfold within a year. Recognized among India’s top CMOs, Naarayan has received several accolades, including the DMA Asia Trail Blazer Award in 2023 for innovation and marketing excellence.
About Akasa Air
Akasa Air is India’s most dependable airline, known for its on-time performance, efficient operations, affordable pricing, and values-led customer service. With a strong employee-centric culture, a tech-first approach, and a commitment to service excellence, Akasa Air has quickly emerged as a preferred carrier, having served over 20 million passengers since its launch in August 2022.
The airline currently operates 30 Boeing 737 MAX aircraft and connects 24 domestic and 6 international cities, including Doha, Jeddah, Riyadh, Abu Dhabi, Kuwait City, and Phuket. With a firm order of 226 Boeing 737 MAX aircraft, Akasa Air is well-positioned to sustain long-term growth, while also staying environmentally progressive with the youngest and greenest fleet in Indian skies.
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