LOS ANGELES, CALIFORNIA, USA, September 10, 2024 — Nativo, a pioneering platform in content-driven advertising technology, is excited to announce Michael Lehman as its new President. This strategic hire underscores Nativo’s commitment to scaling its operations internationally and enhancing its programmatic and exchange capabilities.
Michael Lehman, a seasoned veteran from TripleLift, brings to Nativo a deep understanding of ad tech dynamics, including supply chain, DSPs, and exchange mechanisms. During his tenure at TripleLift, Lehman was instrumental in driving significant revenue growth, playing a crucial role from the Series A funding round through to the company’s acquisition by Vista Equity Partners for $1.4 billion in May 2021. His leadership at TripleLift saw the company transform $16.5 million of external capital into a leading force within the digital advertising and marketing platform space.
“Michael’s extensive experience and strategic insight into the ad tech industry make him a perfect fit for Nativo as we aim to expand our technological capabilities and explore new markets,” said Justin Choi, Founder and CEO of Nativo. “His proven track record in scaling operations and driving innovation will be invaluable as we continue to evolve and meet the demands of tomorrow’s advertising needs.”
In his new role at Nativo, Lehman will focus on accelerating the company’s growth through strategic programmatic sales and enhancing Nativo’s international presence. He will also spearhead innovations that continue to position Nativo at the forefront of the mid-funnel advertising space, leveraging the company’s patented technology to deliver non-interruptive, content-driven advertising solutions.
“I am thrilled to join Nativo at such a transformative time,” Lehman remarked. “The potential for Nativo’s technology to lead the commerce media space and expand beyond traditional boundaries is immense. I look forward to working with the team to drive our vision forward and deliver innovative solutions that cater to the dynamic needs of advertisers and publishers alike.”
Nativo is a leader in advertising technology that enables brands to effectively engage with their audiences through content. Established in 2010 and headquartered in Los Angeles, Nativo helps advertisers harness the power of content through its advanced, patented technology. As a certified Minority Business Enterprise, Nativo emphasizes innovation, integrity, and diversity within the ad tech industry, serving thousands of publishers and advertisers globally.
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