NextRoll Announces Laura Zwahlen as New Chief Revenue Officer to Spearhead Growth

NextRoll, the renowned marketing technology company based in San Francisco, has made a significant addition to its executive team by appointing Laura Zwahlen as its new Chief Revenue Officer. This strategic move is aimed at enhancing the company’s revenue-generating operations across its two main business units, AdRoll and RollWorks.

Laura Zwahlen comes to NextRoll with an impressive track record, having held leadership positions at notable companies such as CoderPad, Pantheon Platform, and LiveRamp. With her extensive background in developing and implementing successful sales strategies, Zwahlen is well-equipped to drive NextRoll’s revenue teams towards greater growth and operational excellence.

Roli Saxena, the CEO of NextRoll, expressed confidence in Zwahlen’s capabilities, highlighting her proven success in sales leadership and her deep understanding of the marketing technology landscape. Saxena emphasized that Zwahlen’s expertise would be crucial for NextRoll’s ongoing Software as a Service (SaaS) transformation efforts, ensuring the company’s software platforms are optimally positioned to drive performance and maximize profitability.

In addition to bolstering NextRoll’s strategic and operational framework, Laura Zwahlen’s appointment marks a significant milestone in the company’s commitment to diversity and inclusion. With Zwahlen joining the team, NextRoll’s leadership now consists of 67% women, a testament to the company’s dedication to fostering an inclusive work environment.

Laura expressed her honor in joining NextRoll and her enthusiasm for contributing to the company’s mission of empowering marketers worldwide. She also voiced her pride in being part of a company that values and actively promotes diversity and inclusion within its leadership ranks.

About NextRoll:

NextRoll stands out as a pivotal player in the marketing technology domain, offering cutting-edge products that empower marketers to expand their businesses. Leveraging machine learning and integrated data platforms, NextRoll caters to a global clientele through its RollWorks and AdRoll business units, targeting both B2B and direct-to-consumer marketing segments. Headquartered in San Francisco, NextRoll is a privately owned, remote-friendly company with additional offices in New York City, Dublin, and Sydney, dedicated to innovation and excellence in the marketing technology field.