Bengaluru, Karnataka, India, April 2026 — Digital insurer ACKO has elevated Nitin Khanna to the role of Chief Marketing Officer (CMO), marking a significant internal leadership transition after more than seven years with the company. His elevation reflects ACKO’s continued focus on strengthening its customer-first, digital-led growth strategy.
Nitin was most recently serving as Vice President – Marketing, a role he took on in October 2023, where he played a key role in driving brand growth, customer acquisition, and marketing innovation across channels. His journey at ACKO highlights a strong track record of scaling marketing capabilities in a fast-growing, technology-driven environment.
Nitin Khanna has spent over seven years at ACKO, progressing through multiple leadership roles including Director Marketing, Senior Director of Marketing, and Vice President – Marketing. During this time, he has been instrumental in building integrated marketing strategies, strengthening the brand’s digital presence, and driving customer-centric campaigns that align with ACKO’s D2C model.
Prior to joining ACKO, Nitin worked with Ola (ANI Technologies Pvt. Ltd.), where he held key marketing leadership roles including Associate Director of Marketing and Head of Category Marketing. He played a pivotal role in launching and scaling categories such as Ola Share across 30+ cities, leading large-scale integrated campaigns, and driving significant customer acquisition and engagement initiatives. His contributions also included leading brand campaigns and accelerating digital adoption during critical market shifts.
Earlier, he worked with MakeMyTrip.com as Manager – Online Marketing, where he led digital marketing channels, managed large-scale media planning, and drove customer acquisition through performance marketing strategies. His work contributed to strong transaction growth and optimization of digital marketing investments.
He began his career with PricewaterhouseCoopers, where he built a strong foundation in analytics, consulting, and business intelligence, working on financial dashboards, fraud analytics, and data-driven decision-making solutions.
Nitin holds a Master of Business Administration (MBA) from the Asian Institute of Management, further strengthening his strategic and leadership capabilities in marketing and business growth.
With his deep expertise across digital marketing, brand building, analytics, and growth strategy, Nitin Khanna is well-positioned to lead ACKO’s marketing function as the company continues to redefine insurance for the digital age.
ACKO is a leading digital-first insurance company in India, serving over 200 million tech-savvy families. Since its launch in 2016, the company has pioneered the direct-to-consumer (D2C) insurance model, offering zero-commission, paperless, and hassle-free insurance experiences.
With offerings spanning auto, health, and embedded insurance solutions, ACKO has transformed the insurance landscape through technology-driven innovation, achieving rapid growth and customer adoption. Backed by leading investors such as General Atlantic, Accel, Amazon, and Multiples Private Equity, the company continues to scale its impact across India.
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