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Pierre Baron Starts New Role as Chief People Officer at Yago

Smita SinghbySmita Singh
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Pierre Baron Starts New Role as Chief People Officer at Yago

Pierre Baron Starts New Role as Chief People Officer at Yago

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Brussels Metropolitan Area, Belgium, SEptember 2025 – Pierre Baron has started a new position as Chief People Officer at Yago, where he will lead the company’s people strategy during a crucial phase of transformation and hyper-growth. In this role, he will focus on attracting top talent, fostering organizational culture, and driving employee engagement to support Yago’s ambitious expansion plans.

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Pierre has been part of Yago since early 2023, where he served as Head of People for nearly three years. In this role, he played a vital part in guiding the scale-up’s rapid growth journey, helping Yago double its workforce while maintaining a strong culture. His work spanned recruitment strategy, employee engagement, and organizational development during a period when the company multiplied its turnover ninefold.

Before joining Yago, Pierre co-founded BluStorm, where he spent over eight years as Co-Founder and Director. At BluStorm, he helped organizations build high-performing workplaces by focusing on teamwork, collaboration, and employee engagement. His consulting experience enabled companies to innovate, align their teams, and achieve long-term strategic goals.

Pierre also contributed as an Expert with SportsTech Belgium, where he coached start-ups on building stellar teams and leveraging entrepreneurial profiles. Earlier in his career, he worked with BMW Group Belux as an RPM Consultant, with BearingPoint as a Senior Business Consultant, and with EUROGROUP Consulting France as a Senior Consultant, gaining strong experience across HR, strategy, and business consulting.

About Yago
Yago is a leading InsurTech scale-up revolutionizing the way customers interact with insurance and financial services. With an NPS consistently above 80% and more than 93% of clients recommending its services in 2025, Yago simplifies the purchase and management of insurance products through its digital platform and high-touch customer service. Currently in a hyper-growth phase, Yago has multiplied its turnover ninefold in three years and aims to grow tenfold in the next four years while expanding its workforce to 100 employees.

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Tags: BluStormChief people officerEmployee EngagementHappy Place to Work CertificationHPTWHR LeadershipHRTODAYInsurtechLeadership AppointmentPierre BaronTalent ManagementYago
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