Brussels Metropolitan Area, Belgium, SEptember 2025 – Pierre Baron has started a new position as Chief People Officer at Yago, where he will lead the company’s people strategy during a crucial phase of transformation and hyper-growth. In this role, he will focus on attracting top talent, fostering organizational culture, and driving employee engagement to support Yago’s ambitious expansion plans.
Pierre has been part of Yago since early 2023, where he served as Head of People for nearly three years. In this role, he played a vital part in guiding the scale-up’s rapid growth journey, helping Yago double its workforce while maintaining a strong culture. His work spanned recruitment strategy, employee engagement, and organizational development during a period when the company multiplied its turnover ninefold.
Before joining Yago, Pierre co-founded BluStorm, where he spent over eight years as Co-Founder and Director. At BluStorm, he helped organizations build high-performing workplaces by focusing on teamwork, collaboration, and employee engagement. His consulting experience enabled companies to innovate, align their teams, and achieve long-term strategic goals.
Pierre also contributed as an Expert with SportsTech Belgium, where he coached start-ups on building stellar teams and leveraging entrepreneurial profiles. Earlier in his career, he worked with BMW Group Belux as an RPM Consultant, with BearingPoint as a Senior Business Consultant, and with EUROGROUP Consulting France as a Senior Consultant, gaining strong experience across HR, strategy, and business consulting.
About Yago
Yago is a leading InsurTech scale-up revolutionizing the way customers interact with insurance and financial services. With an NPS consistently above 80% and more than 93% of clients recommending its services in 2025, Yago simplifies the purchase and management of insurance products through its digital platform and high-touch customer service. Currently in a hyper-growth phase, Yago has multiplied its turnover ninefold in three years and aims to grow tenfold in the next four years while expanding its workforce to 100 employees.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work
