Mumbai, Maharashtra, India, October 2025 — Prashant Rao has been appointed as Chief Product Officer (CPO) at Hype Fly India, one of India’s fastest-growing sneaker and streetwear platforms. In his new role, Prashant will lead the company’s product vision and digital strategy to create seamless, high-impact shopping experiences for India’s new generation of fashion-forward consumers. His focus will be on enhancing user experience, scaling e-commerce innovation, and expanding Hype Fly’s product ecosystem through data-driven design and technology.
Prashant currently also serves as Director at ProductChamps, where he helps businesses achieve product-market fit through end-to-end product development and marketing services. His entrepreneurial acumen and deep product expertise have enabled several startups to accelerate growth, scale effectively, and enhance their customer value propositions.
Before joining Hype Fly India, Prashant contributed to build3 Impact Accelerator, a venture builder dedicated to creating profitable impact-driven startups. He worked across product development, technology, and marketing—developing in-house tools for founder evaluation, piloting robotic process automation (RPA), and leading multi-channel go-to-market (GTM) campaigns to drive founder engagement.
Earlier, Prashant was Head of Product at Jona, where he led global product development and marketing initiatives, including a successful media database platform launch that garnered industry recognition. His earlier professional experience includes roles at Wizikey, where he handled product marketing and branding for emerging tech clients, and McCann Worldgroup, where he worked on creative campaigns for major brands like Microsoft, Samsung, and UNICEF.
Prashant began his career interning with Dassault Systèmes and Imperial Malts Ltd., followed by co-founding GossipMonk, a viral content platform that achieved over 200,000 organic weekly impressions—demonstrating his early inclination toward blending content, technology, and user engagement.
About Hype Fly India
HypeFly India Products Private Limited is a premium sneaker and streetwear destination for enthusiasts and trendsetters. Founded in 2019, Hype Fly India offers authentic global brands and premium-quality streetwear delivered to customers across India. The company is built on a strong foundation of legitimacy and customer trust, ensuring that every product meets the highest standards of authenticity and service. With its vision to redefine India’s sneaker and streetwear culture, Hype Fly India continues to elevate fashion accessibility through its seamless digital experience.
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