Set to lead the brand towards unprecedented growth and expanded reach
New Delhi, Delhi, India – January 2026 — RollsKing, one of India’s leading cloud kitchen and QSR food chains, today announced the appointment of Arjun Toor as Co-Founder, strengthening the leadership team as the brand scales its national footprint and sharpens its focus on consumer experience, operational excellence, and sustainable expansion. Arjun brings 15+ years of experience across hospitality operations, consumer behaviour insights, and strategic commercial decision-making. With deep exposure to building and scaling food brands, he will work closely with the leadership team to drive menu innovation, outlet expansion, and process-led efficiencies across formats.
Arjun Toor’s leadership journey began in the UK, where he built strong operating instincts in high-volume environments, settings where speed, coordination, and accuracy are essential to delivering consistent performance, every single day. Over the years, Arjun has led most formats within the Indian Restaurant Sector from casual dining and bar-led formats to Michilen Star led restaurants. At RollsKing, Arjun will be spearheading NSO and Growth, menu stabilisation, staffing and training, and store-level performance reviews across multiple cities, in sync with focusing on building scalable systems that protect quality while enabling growth.
Arjun has previously led centralised, multi-location operations, building strong expertise across supply chain management, vendor consolidation, and cost optimisation, capabilities that are critical to scaling a QSR brand without compromising on consistency. His operational lens is expected to bring a sharper, efficiency-led approach to the business, strengthening RollsKing’s growth momentum and market presence.
At RollsKing, Arjun will spearhead key priorities across menu architecture, brand communications, and rollout planning and development. Backed by deep insight into repeat ordering behaviour, portion planning, and high-efficiency kitchen operations, he will focus on designing systems that improve unit performance while protecting the brand’s core promise of taste and quality.
With this appointment, RollsKing aims to further reinforce its position as a go-to, everyday food choice, scaling across formats and channels with a stronger foundation of process excellence and consumer-first innovation.
Founded in 2011, RollsKing is one of India’s leading QSR brands in Kathi roll Category, with a presence across 120+ service points across 15 cities. Built around the idea of quick, satisfying meals for life on the move, the brand focuses on food designed for mobility, speed, and repeat consumption. At the heart of RollsKing’s offering are parantha-based rolls packed with protein-forward fillings, with a wide range of vegetarian and non-vegetarian options—including egg, paneer, and chicken variants. Guided by its core pillars of reliability, quality-led satisfaction, and pricing clarity, RollsKing has built strong consumer trust across major Indian markets. With an average of 300,000+ orders served every month, RollsKing continues to expand its footprint while staying true to its promise of consistent taste and dependable everyday convenience.
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