Mumbai, Maharashtra, India, September 2025 – Shilpa Desai has been appointed as Senior Vice President – Digital & Innovation, BFSI & Capital Markets Practice at Adfactors PR. With over two decades of leadership in marketing, digital strategy, and innovation, she will drive digital transformation and growth in the firm’s BFSI and capital markets portfolio.
Shilpa brings a unique blend of corporate, consulting, and entrepreneurial experience. She recently founded Digital by Design, a boutique consultancy that advised clients on digital strategy, branding, and performance marketing. Before that, she served as Executive Vice President – Head Marketing at HDFC ERGO General Insurance, where she led brand campaigns and digital engagement initiatives. Her earlier leadership roles include GM – Head Marketing & CSR at Fullerton India Credit Company Ltd., and Head – Digital Sales & Business Intelligence at IDFC FIRST Bank, where she was part of the core launch team in 2015.
Her digital leadership journey further includes impactful roles at Standard Chartered Bank as Regional Head – Digital Marketing, India & South Asia, where she built end-to-end digital capabilities and customer acquisition programs, and at ICICI Bank, where she served as Head – Digital Sales & E-Commerce, managing internet banking growth and digital product marketing. She started her professional journey with the Mahindra Group, leading CRM and loyalty initiatives for the Scorpio brand.
Shilpa’s career reflects a strong command over building customer-centric digital ecosystems, scaling marketing strategies, and fostering innovation in the financial services sector.
About Adfactors PR
Adfactors PR, founded in 1997, is India’s largest public relations firm. A full-service, multi-specialist agency, it serves leading corporations, financial institutions, trade bodies, start-ups, and unicorns across more than 40 cities in India and over 25 industry sectors. Renowned for its expertise in navigating complex and high-stakes communications mandates, Adfactors PR was named one of the PR Agencies of the Decade in Asia-Pacific by PRovoke Media in 2020. The firm is also a member of PROI Worldwide, the largest global partnership of independent PR firms.
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