Bengaluru, Karnataka, India, April 2025 — Shobhit Malhotra has been appointed as Chief Executive Officer – International Business at iD Fresh Food (India) Pvt. Ltd., where he will oversee the brand’s global operations, including the strategic management of the GCC region and spearhead expansion into new high-growth international markets.
With over two decades of experience in the consumer goods sector, Malhotra brings a distinguished leadership track record spanning multinational giants like Colgate-Palmolive, PepsiCo, and Unilever. At Colgate-Palmolive, he held the role of Vice President & General Manager for the GCC, having earlier led business clusters in South Africa, Russia, Central Asia, and Turkey. His deep experience in navigating complex geographies and market dynamics has shaped his success in driving growth and market share in competitive environments.
Prior to Colgate, Malhotra served as Marketing Manager at PepsiCo, where he contributed to portfolio strategy and go-to-market execution. His foundational years at Unilever included progressive responsibilities across sales and brand management, where he honed his skills in retail, distribution, and commercial leadership.
Known for his strategic foresight, operational rigor, and people-centric leadership, Malhotra has consistently delivered results by turning around underperforming businesses, building high-impact teams, and orchestrating sustainable growth. His appointment at iD Fresh Food marks a pivotal step in accelerating the brand’s global ambitions and consolidating its position as a leader in fresh, ready-to-cook Indian foods in key overseas markets.
iD Fresh Food (India) Pvt. Ltd.
Founded in 2005, iD Fresh Food has become India’s leading fresh food brand, known for its 100% natural, preservative-free ready-to-cook products. With a strong presence across India, the Middle East, the United States, and the United Kingdom, the company delivers fresh meals to over 30,000 retail outlets across 45 cities. Its innovative products—ranging from idly/dosa batter to Malabar parota and natural paneer—are manufactured in ultra-hygienic facilities and adhere to global standards. Backed by Premji Invest and NewQuest, iD Fresh is committed to making healthy food accessible and convenient, every day.
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