Mumbai, Maharashtra, India, May 2025 — MiQ, a global leader in programmatic media and data-driven advertising, has announced the elevation of Varun Mohan to the position of Chief Commercial Officer (CCO). This marks a significant milestone in his five-year journey with the organization, where he has been instrumental in driving growth, revenue, and market penetration across India and the SAARC region.
In his previous role as Head of Growth & Revenue for India & SAARC, Varun led strategic expansion initiatives that enhanced MiQ’s market presence and customer engagement. Under his leadership, MiQ saw notable traction in both performance and branding campaigns, powered by the company’s deep expertise in analytics and cutting-edge technology.
Varun brings over 18 years of experience in digital media, brand solutions, and revenue leadership. Before joining MiQ, he served as Head of Digital Revenue at Republic TV, where he played a pivotal role in monetizing the network’s digital properties. His earlier tenure at Appier as Director – Sales (India) further solidified his position as a trusted voice in AI-driven marketing strategies for Indian brands and agencies.
Varun has also held senior leadership roles at Vserv as National Head – Brand Solutions, and at Aidem Ventures Pvt. Ltd., where he managed sales operations for Microsoft Online (MSN India), Economist Online, and Outlook.com. He began his digital media journey at Info Edge India Ltd. (Naukri.com) and afaqs!, developing strong commercial and market development capabilities.
As Chief Commercial Officer, Varun will now steer MiQ’s commercial strategy across global markets, leveraging his deep domain knowledge to strengthen enterprise partnerships and deliver scalable advertising solutions. His appointment underscores MiQ’s commitment to strategic leadership and innovation in the evolving digital ecosystem.
MiQ
Founded in 2010, MiQ is a global programmatic media partner that operates across the USA, UK, Canada, Germany, Australia, Singapore, and India. The company is known for its agnostic tech-stack, AI-powered optimization tools, and proprietary audience intelligence platforms. MiQ empowers brands and agencies to achieve superior campaign performance across channels and verticals through unmatched insight, reach, and transparency. With the largest TV data footprint and an award-winning approach to programmatic media, MiQ is reshaping how advertising delivers results.
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