Cerra’s experience from Hewlett Packard Enterprise, McAfee, Intel and Alcatel-Lucent brings a record of scaling brands, modernizing marketing and connecting technology to human impact
Plano, Texas, United States – November 13, 2025 — Veeam® Software, the #1 global leader in Data Resilience, has appointed Allison Cerra as Chief Marketing Officer (CMO). Reporting directly to CEO Anand Eswaran, Cerra joins from Alkami Technology, where she has served as Chief Marketing Officer since 2021. Her prior leadership roles include Hewlett Packard Enterprise, McAfee, Intel, and Alcatel-Lucent, giving her a unique perspective across enterprise technology, cybersecurity, and cloud innovation.
“Allison understands the intersection of technology and trust,” said Anand Eswaran, CEO of Veeam. “She’s built brands that connect deeply with customers, and teams that turn marketing into a growth engine. As Veeam enters its next phase of innovation helping every organization trust its data to safely power AI, her leadership and clarity of purpose will help us tell that story to the world. Allison is the kind of leader who makes things simple, real, and powerful, and I couldn’t be more excited to welcome her.”
Cerra will lead Veeam’s global marketing organization, overseeing brand strategy, product marketing, demand generation, events, communications, and digital engagement. She steps into the role as Veeam expands its mission to help enterprises safeguard and mobilize their data for the AI era – ensuring every organization can recover fast, adapt faster, and turn resilience into advantage.
Cerra succeeds Rick Jackson, who is retiring after a 40-year career and three-and-a-half years as Veeam’s CMO. “Rick elevated Veeam’s brand and modernized how we show up for customers and partners,” said Eswaran. “We’re deeply grateful for his leadership and wish him the very best in his well-earned retirement.”
An award-winning marketer and futurist, Cerra thrives at the intersection of technology, culture, and commerce, translating emerging trends into growth strategies that drive results. Most recently as Chief Marketing Officer at Alkami Technology, a fintech redefining digital banking for mid-market financial institutions, she led brand, demand, and customer engagement. Her prior leadership roles include Vice President of Marketing at HPE, where she led the company’s digital-first go-to-market transformation during the COVID-19 pandemic, and as Chief Marketing Officer at McAfee, where she re-established the company’s brand identity after its separation from Intel.
“In a world where AI is reshaping what’s possible, data resilience isn’t just protection – it’s permission to innovate,” said Allison Cerra, CMO at Veeam. “Veeam empowers organizations to trust their data completely, so they can move faster and with confidence. I’m thrilled to join the company that is defining what resilience means in the age of AI.”
Join Us Live:
Don’t miss the VeeamON Global Launch Virtual Event on November 19, where Veeam Data Platform v13 and the new Veeam Recon Scanner is live in action. Engage with Veeam leaders, connect with industry experts, and discover how organizations can achieve next-level data resilience and security.
About Veeam Software
Veeam®, the #1 global market leader in data resilience, believes every business should be able to bounce forward after a disruption with the confidence and control of all their data whenever and wherever they need it. Veeam calls this radical resilience, and we’re obsessed with creating innovative ways to help our customers achieve it.
Veeam solutions are purpose-built for powering data resilience by providing data backup, data recovery, data portability, data security, and data intelligence. With Veeam, IT and security leaders rest easy knowing that their apps and data are protected and always available across their cloud, virtual, physical, SaaS, and Kubernetes environments.
Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, including 67% of the Global 2000, that trust Veeam to keep their businesses running. Radical resilience starts with Veeam.
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