Stockholm, Sweden, June 2025 – Electrolux Group has announced the appointment of Vincent Rotger as its new Chief Strategy Officer, effective June 19, 2025. In this role, Rotger will head the Business Development organizational area and report directly to Yannick Fierling, Group CEO.
Rotger succeeds Henrik Dagberg, who has decided to leave the Group. As Chief Strategy Officer, Rotger will be responsible for shaping the company’s business strategy, driving mergers and acquisitions, and supporting long-term growth plans. He brings with him close to 30 years of experience in the home appliance industry, having previously held leadership positions at Whirlpool and Haier. Most recently, Rotger was involved in a sustainability-focused startup in the home appliance sector.
“I’m passionate about sustainability, so I’m very much looking forward to joining Electrolux Group, which is at the forefront in this area,” says Rotger.
Commenting on the leadership transition, Yannick Fierling, Group CEO, Electrolux Group, stated, “I want to thank Henrik for his heavy involvement in our strategy development over his years with the Group. He’s leaving behind a mark on the company that we will see for years to come. I also want to extend a warm welcome to Vincent, who will be stepping into these responsibilities and continuing the great work already underway.”
Rotger will be based at Electrolux Group’s headquarters in Stockholm, Sweden, and is expected to play a pivotal role in shaping the Group’s strategic direction and accelerating its focus on innovation and sustainability.
About Electrolux Group
Electrolux Group is a globally recognized appliance company that has been innovating for more than 100 years. With a focus on sustainable consumer experiences, the company enables people worldwide to enjoy great tasting food, care for their clothes to make them last longer, and create healthy wellbeing environments at home.
Electrolux Group recorded SEK 136 billion in sales in 2024 and employs approximately 41,000 people globally. Headquartered in Stockholm, Sweden, the company’s shares are listed on Nasdaq OMX Stockholm. Its diverse brand portfolio, including Electrolux, AEG, and Frigidaire, reaches over 120 markets each year.
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