New York, United States, December 2025 — Monks, the global, digital-first, data-driven, unitary operating brand of S4 Capital plc, has appointed Kristine Kobe as Executive Vice President, Global Client Lead on General Motors. Kristine brings over 20 years of in-house consulting and integrated agency experience transforming global brands and marketing organizations into award-winning, results-driven industry leaders.
A recognized expert in building and scaling high-impact marketing organizations, Kristine Kobe unites creative vision with operational discipline to deliver measurable business growth and industry-leading work. She drives strategic clarity, creative excellence, and operational rigor to architect and activate enterprise-level marketing strategies that elevate performance impact for Fortune 500 brands.
In the newly created role at Monks, Kristine will lead the General Motors account, driving innovation, operational efficiency and best-in-class creativity. She will lead a global account client team centered on marketing orchestration and transformation, powered by AI. Kristine Kobe will report to Rick Eiserman, President at Monks.
“I’m blown away by the talent at Monks, and the calibre of creative output from this team,” said Kristine Kobe. “I want to drive business results for our clients through best-in-class creativity, powered by AI. I believe that working with the latest technology we can do incredible transformative work for our clients––and for ourselves as creatives. I can’t wait to get started; honing my experience driving operational efficiency and creative excellence.”
“Kristine is a highly sought-after executive and we’ve been looking for the right role for her at Monks for quite some time,” said Rick Eiserman, President at Monks. “With a proven track record of assembling high performing teams and leveraging technology to drive the transformation of traditional approaches, she’s a visionary leader for our business. Having built some of the world’s most valuable brands on both the client and agency side, Kristine is an ideal fit for General Motors and its portfolio of brands.”
Before joining Monks, Kristine Kobe served as Managing Director at Accenture Song, and prior to that as Vice President of Marketing at Keurig Dr Pepper Inc., where she spearheaded the transformation of the in-house creative agency, leading over 90 cross-functional team members serving more than 125 unique brands. Earlier, she was Managing Partner at OLIVER, where she built and scaled the Molson-Coors in-house agency from the ground up, driving rapid operational setup, team building, and creative enablement across digital, social, and CRM channels. Her earlier career includes leadership roles at Leo Burnett, Digitas, and FCB.
A sought-after speaker and industry thought leader, Kristine Kobe has been featured by The One Club, IHAF, and the Inside Jobs Podcast. Her recognitions include being a seven-time ANA In-House Excellence Awards winner, including 2022 In-House Agency of the Year, a three-time IHAF Award winner, including 2024 In-House Agency of the Year, an eight-time Effie Award winner, and a four-time Cannes Lions Award winner, including Grand Prix for Creative Data. She is a member of CHIEF, the ANA, and the AMA, and actively mentors the next generation of marketing leaders.
About Monks
Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines global marketing and technology services to redefine how brands engage with the world. Through Monks.Flow, its AI-powered marketing orchestration ecosystem, Monks transforms marketing into a growth engine by connecting brands to culture in real time through intelligent agents and high-impact creative and digital solutions.
About S4 Capital
S4 Capital plc is a tech-led digital advertising, marketing and technology services company established by Sir Martin Sorrell in 2018. The company operates a purely digital model across marketing and technology services, serving global, regional and local clients with an emphasis on faster, better, cheaper and more integrated execution.
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