~ Harpreet to lead supply planning, logistics, and digitisation across B2B, D2C, retail, and export channels ~
Mumbai, Maharashtra, India, January 2026 — ZOFF Foods, a Raipur-based FMCG brand with a strong presence in whole spices and essentials, has announced the appointment of Harpreet Singh as Head of Supply. In his new role, Harpreet will oversee raw and packaging material planning, finished goods inventory management, order fulfilment, logistics optimisation, and supply chain digitisation across B2B, B2C, D2C, retail, and export channels. Harpreet will play a key role in driving high fill rates, improving cost efficiency, enabling appointment-based deliveries, and building risk-resilient supply planning, while ensuring seamless coordination with the Sales, Production, Finance, and Procurement teams.
With over 12 years of experience across FMCG and consumer goods, Harpreet brings expertise in end-to-end supply chain and operations. Before joining ZOFF Foods, he was associated with Mamaearth (Honasa Consumer Private Limited), where he worked on scaling supply networks and strengthening fulfillment capabilities across channels. His earlier stints include leadership roles at Dabur India Limited and Nestlé India, where he worked on large-scale supply chain and operations initiatives.
Talking about Harpreet, Akash Agrawalla, Co-founder, ZOFF Foods, added, “As ZOFF Foods continues to expand across categories, channels, and markets, our core objective of reaching every household with trusted, high-quality products remains unchanged. Building the right leadership and systems is critical to delivering on this promise at scale. Harpreet’s appointment comes at a pivotal phase of our growth, and his strong belief in transparency and accountability aligns closely with ZOFF Foods’s core values.”
Harpreet Singh, Head of Supply Chain, ZOFF Foods, “ZOFF Foods has built a strong foundation with its focus on quality, sourcing excellence, and consumer trust. I’m excited to join the team and use my expertise in scaling consumer supply networks to create a resilient, technology-driven, and efficient supply chain that supports consistent, high-quality delivery across channels.”
At ZOFF Foods, Harpreet will report directly to Co-founder Akash Agrawalla and will lead the development to support the company’s next phase of growth. He holds an MBA in Operations and Finance from Symbiosis University. His appointment reinforces ZOFF Foods’ commitment to operational excellence and delivering trusted, high-quality products to households across India and global markets.
Founded in 2018 by visionary “Spice Brothers,” Akash Agrawalla and Ashish Agrawal, ZOFF Foods has swiftly established itself as one of India’s leading companies specializing in premium-quality spices. Guided by a mission to revolutionize India’s spice market through innovation, ZOFF Foods delivers products that preserve the authentic flavor and nutrients that Indian households cherish.
Headquartered in Raipur, ZOFF Foods boasts a diverse product portfolio that includes masalas, dry fruits, seasonings, whole foods, and immunity boosters. These offerings are meticulously crafted to meet the highest standards of quality and cater to the evolving preferences of consumers across the country.
A trailblazer in the Indian spice industry, ZOFF Foods is credited with several pioneering initiatives, such as being India’s first brand to employ cool grinding technology, ensuring unparalleled purity, oil retention, aroma, and pungency. A first in India, ZOFF Foods also introduced zip-lock packaging for spices, enhancing freshness and convenience. ZOFF Foods ensures widespread accessibility with its premium range of products, including Whole Spices, Powdered Spices, Blended Spices, and Dry Fruits. Their products are available across e-commerce platforms such as platforms like Zepto, Swiggy Instamart, Blinkit, CRED, Amazon Fresh, Flipkart Minutes, Flipkart Grocery, and over 30,000 retail stores nationwide.
ZOFF Foods is committed to creating an inclusive workplace, with 60% of its factory workforce being women and a strong representation of differently-abled individuals across the organization. This dedication to diversity and social impact reflects the company’s core values. ZOFF pivoted from a successful, well-established steel business to focus entirely on the whole spice industry. The brand has seen remarkable growth, marking a testament to its innovation, leadership, and market appeal.
ZOFF Foods’ innovative approach and exceptional quality have garnered widespread acclaim, including a landmark appearance on Shark Tank India Season 2. Additionally, ZOFF has recently secured its Series A funding from JM Financials, further reinforcing its immense potential and market appeal.
With the Indian spice market projected to scale significantly, ZOFF Foods is poised to disrupt the traditional spice and F&B sectors. Co-founders Akash Agrawalla and Ashish Agrawal take immense pride in driving ZOFF Foods forward with a singular focus on quality, innovation, and customer trust. By delivering products that consumers can rely on, ZOFF Foods aims to make India healthier, one pinch at a time.
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