HSINCHU, Taiwan, June 13, 2024 — Chatime, a leading global bubble tea and innovative beverage brand, has appointed Carlos Antonius to the newly created role of Global CEO, the brand announced on June 7, 2024.
Carlos Antonius has been serving as the CEO of Chatime Australia since 2015. With his extensive credentials in leading B2B/B2C F&B businesses, he led the repositioning of the Chatime brand in Australia, enabling Chatime to become the largest brand in the category with 200 locations, making it synonymous with bubble tea in Australia today.
Carlos Antonius is a results-focused business leader with over 30 years’ experience across retail and franchise business sectors, both nationally and internationally. With a proven track record in leadership, management, strategy, and change management, his prior success in repositioning brands, transforming, and growing businesses to improve profitability and sustainable growth will be welcomed by all stakeholders. His previous roles included Business Development Director of Nando’s, a fast-casual restaurant chicken brand, and Gelatissimo gelato brand in leading their international development.
In his new role, he will oversee Chatime, which is responsible for over 1,500 locations worldwide, and will champion driving the Chatime business to achieve its strategic plan, including targeting 2,500 operating locations globally by 2027.
With Chatime’s new brand refresh initiative rolling out across Chatime international markets this year, Carlos is positive the brand is on the right trajectory of success. “I’m honoured to have the opportunity to lead Chatime into the next phase of growth, and I look forward to executing our growth strategy and collaborating with the board, our leadership team, and our partners to realize our brand’s full potential,” Carlos added.
Chatime is a global leader in bubble tea and innovative beverages, known for its high-quality ingredients and commitment to excellence. The brand has expanded its presence to over 1,500 locations worldwide, offering a wide range of bubble tea flavors and other innovative drinks. Chatime is dedicated to creating a unique and enjoyable customer experience, making it a favorite among bubble tea enthusiasts around the globe.
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