New York, United States, December 2024 – Carli Doers has been named Chief Marketing Officer, International at Perpetual Limited. In her new role, Carli will lead the international marketing strategies across the U.S., U.K., Europe, and Asia, driving brand awareness and positioning Perpetual’s distinguished investment boutiques on the global stage.
Carli brings a wealth of experience in marketing and strategy to her new position. She has been with Perpetual Limited for nearly two years, most recently serving as Head of Marketing, Americas, where she played a pivotal role in integrating the U.S. investment boutiques following Perpetual’s acquisition of Pendal in 2023.
Previously, Carli was the Chief Marketing Officer at Pendal U.S., where she developed innovative marketing strategies to position the firm’s boutique brands in the competitive investment landscape. Her achievements included implementing product marketing strategies and leading change management initiatives during the acquisition process.
Before joining Pendal, Carli spent three years at PIMCO, where she held key roles as Senior Vice President, Head of U.S. GWM Marketing, and Vice President, Digital Marketing, leveraging her expertise in sales enablement, digital strategies, and campaign execution.
Her earlier career includes significant contributions at Morgan Stanley, where she focused on creating consumer experiences across digital channels, and at PwC, where she supported large-scale digital marketing initiatives for global wealth managers.
Carli holds a Bachelor of Science in Marketing and Supply Chain Management from the University of Minnesota’s Carlson School of Management, where she was actively involved in leadership and international study programs.
About Perpetual Limited
Perpetual Limited is a diversified financial services company listed on the Australian Stock Exchange (ASX). With a legacy spanning over 135 years, Perpetual is committed to creating enduring prosperity for its clients. Offering asset management, wealth management, and trustee services, the company serves a diverse client base across Australia, Asia, Europe, the U.K., and the U.S. Headquartered in Sydney, Perpetual is trusted by generations of clients for its unwavering commitment to excellence.
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