Copenhagen, Capital Region of Denmark, March 2025 – Hege Urnes Plenge has been appointed as Chief People Officer at Pas Normal Studios, where she will lead the company’s people strategy, talent development, and organizational culture. With a strong background in business management, risk analytics, and people operations, Hege brings a wealth of experience to her new role.
Hege joined Pas Normal Studios in May 2024 as Chief of Staff, where she played a crucial role in organizational strategy, leadership support, and operational excellence. Her leadership contributed significantly to the company’s structural efficiency and strategic execution.
Prior to Pas Normal Studios, Hege spent over two years at Russell Reynolds Associates, where she served as Project Coordinator & EA. In this role, she provided project management, stakeholder engagement, and business development support, ensuring smooth execution of high-profile executive search and leadership advisory projects.
Earlier, she built a robust career at Danske Bank, spending over eight years in key positions including Business Manager, Senior Analyst in Group Risk Management, and Personal Assistant to the Group COO. Her tenure at Danske Bank involved risk analytics, business operations, regulatory compliance, and strategic planning, making her adept at navigating complex organizational challenges.
She also gained valuable experience in strategic planning and business development at Oracle, where she served as Territory Manager and Channel Manager for the Danish and Norwegian markets, focusing on sales strategy, partner management, and marketing execution.
About Pas Normal Studios
Pas Normal Studios is a Copenhagen-based brand specializing in contemporary, technical cycling apparel. The company blends cutting-edge design with high-performance textiles, offering sustainable, professional-grade cycling wear that combines innovative production methods, fashion-forward aesthetics, and premium craftsmanship. With a global presence spanning Europe, Asia, and the United States, Pas Normal Studios continues to redefine modern cycling apparel with a commitment to excellence and durability.
Read Also : Entering 2025, TA Leaders’ Success Built on More than Just Hiring, Says The Josh Bersin Company
People Analytics Teams Still Struggle to Deliver Business Impact, Warns The Josh Bersin Company
ESG and Women’s Leadership: Driving Sustainability and Inclusion
Learning and Development Trends for 2025: Shaping the Future of Workplace Learning
