Los Angeles, California, United States, March 2025 — Fox Corporation has appointed Brian Borkowski as Chief Marketing Officer, DTC (Direct-to-Consumer), strengthening its focus on digital growth and consumer engagement across its streaming and digital portfolio. In this pivotal role, Brian will lead the strategy and execution of all DTC marketing initiatives, driving audience growth, engagement, and retention across Fox’s consumer-facing platforms.
Brian brings over 15 years of experience in performance marketing, brand strategy, and media acquisition, having held senior leadership roles at prominent companies including Venu Sports, FanDuel, Hulu, and Farmers Insurance. Most recently, he served as Chief Marketing Officer at Venu Sports, where he led go-to-market efforts and brand building for a new live sports streaming platform. Prior to that, he was SVP of Marketing at FanDuel, where he was instrumental in scaling the brand during a period of rapid expansion in the sports betting and fantasy sports markets.
Earlier in his career, Brian held key marketing leadership roles at Hulu, including VP of Media and Acquisition, where he oversaw subscriber acquisition and media planning. He also founded SquareNIL, a marketing innovation firm focused on user experience and performance growth. With deep expertise in customer acquisition, retention, and digital transformation, Brian is well-positioned to lead Fox’s DTC marketing as the company evolves its media offerings for a digital-first audience.
Under the FOX banner, Fox Corporation produces and distributes content through some of the world’s most iconic and influential brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group. The company empowers diverse creators to develop culturally significant content while embracing innovation, operational excellence, and strategic growth. Fox continues to invest in high-impact digital initiatives and strategic acquisitions, positioning itself at the forefront of the rapidly evolving media landscape.
Read Also : Entering 2025, TA Leaders’ Success Built on More than Just Hiring, Says The Josh Bersin Company
People Analytics Teams Still Struggle to Deliver Business Impact, Warns The Josh Bersin Company
ESG and Women’s Leadership: Driving Sustainability and Inclusion
Learning and Development Trends for 2025: Shaping the Future of Workplace Learning
