San Francisco, California, United States, March 2025 – Madison Reed, the prestige beauty brand known for revolutionizing the hair color industry, has announced the appointment of Sheila Shekar Pollak as Chief Marketing Officer. With over 20 years of global marketing experience and a strong legacy of purpose-driven brand building, Shekar Pollak brings unmatched expertise to the Madison Reed leadership team.
Shekar Pollak previously held Chief Marketing Officer roles at Athleta, Biossance, and most recently Orvis. Her career is defined by a passion for women’s empowerment, sharp consumer insight, and successful execution of bold, breakthrough strategies across consumer lifestyle brands. At Athleta, she launched the iconic “Power of She” platform and Athleta Girl, inspiring confidence in women and girls alike. She has been honored by Adweek as a Women Trailblazer and named to Brand Innovators’ Top 100 Women in Brand Marketing list in 2020.
“I am honored to join Madison Reed, a female-founded, industry-disrupting brand that is dedicated to inspiring women to unapologetically live their truth and feel unstoppable, confident and beautiful,” said Sheila Shekar Pollak, Chief Marketing Officer, Madison Reed. “There is no better place to continue this work than Madison Reed, a brand that stands firmly in their commitment to empowerment on all levels, from team members to guests and beyond.”
In her new role, Shekar Pollak will oversee all aspects of Madison Reed’s marketing and creative strategy, focusing on customer acquisition, community engagement, and expanding the brand’s presence across its omni-channel business — including direct-to-consumer, 92+ Hair Color Bars, and retail partners. She will report directly to Amy Errett, CEO and Founder, and join the executive team in leading the brand through its next phase of high-impact growth.
“I am thrilled to welcome Sheila to Madison Reed during this exciting period of growth for our company,” said Amy Errett, CEO and Founder, Madison Reed. “Sheila embodies our mission and values in everything she does, and we are excited for her to drive the momentum as she shapes the future of our marketing strategy.”
This strategic hire comes at a time of dynamic expansion for Madison Reed. The company recently launched ColorWonder Demi-Permanent Hair Color — a line targeting Gen-Z — in partnership with UConn Athletics and high-profile collegiate athletes like Paige Bueckers and Azzi Fudd, advancing its commitment to women’s empowerment through NIL partnerships that provide real entrepreneurial opportunities.
About Madison Reed
Founded in 2013, Madison Reed is a prestige beauty brand that has transformed the hair color industry. Offering over 85+ high-performance shades with Smart 8-Free formulas crafted in Italy, Madison Reed empowers consumers with the freedom to choose whether they color their hair at home or in one of the brand’s 92+ professional Hair Color Bars nationwide. With a strong focus on quality, innovation, and personalization, Madison Reed’s products are available on www.Madison-Reed.com, Amazon, Ulta Beauty, and select Walmart locations.
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