Jaipur, Rajasthan, India, August 2026 — SK Finance Ltd has appointed Vijay Sethi as Chief Human Resources Officer (CHRO). In his new role, he will lead the company’s people agenda across organizational transformation, culture, leadership development, talent strategy, employee experience, and HR operations as SK Finance continues to scale its business across rural and semi-urban markets.
Vijay brings more than 23 years of HR leadership experience across BFSI, FMCG, manufacturing, retail, and services. Most recently, he served as HR Head at L&T Finance, where he led a team of more than 100 HR professionals and was responsible for strengthening and transforming the end-to-end strategic HR function. His mandate included HR leadership for the Rural Business Finance vertical, spanning more than 2,300 branches, over 22,000 employees, and an AUM of more than ₹23,000 crore, along with responsibility for Customer Service and Business Operations across India.
Prior to L&T Finance, Vijay served as HR Head at Aavas Financiers, where he led the HR function at the group level and focused on establishing and strengthening people processes. Earlier, he held regional HR leadership roles at Tata Housing Development Company and Tata Hitachi Construction Machinery Company, building experience across large-scale business operations, workforce strategy, organizational effectiveness, and leadership partnering.
Vijay also brings international HR experience from the Landmark Group in Dubai, where he headed HR operations for Max and E-Max businesses, and from Easa Saleh Al Gurg Group. Earlier in his career, he worked with Larsen & Toubro Limited, ICICI Bank, and Patanjali Foods, building a strong foundation across corporate HR, business partnering, talent management, employee relations, and organizational development.
A recognized leader in the HR fraternity, Vijay is a former Joint Secretary of NHRDN – Indore Chapter, a Certified CII HR Excellence Assessor, a jury member for the CII HR Circle competition, and an Associate Member of ISABS. His career also includes experience supporting organizations through NSE and BSE listing journeys and working with professionals across more than 25 nationalities.
About SK Finance Ltd
SK Finance Limited is a Middle Layer NBFC with more than three decades of experience in financial services. The company provides vehicle loans, small business loans, and other financing solutions, with a strong presence across rural and semi-urban markets in North, West, and Central India.
SK Finance operates across 12 states and 2 Union Territories, with more than 700 branches, an AUM of approximately ₹15,755 crore, and a workforce of over 12,800 employees. The company is backed by marquee investors including Norwest Venture Partners, TPG Capital, Baring India, and Evolvence India, and remains focused on underwriting quality, customer centricity, innovation, and financial inclusion.
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