Hyderabad, Telangana, India – May 2025 – Megha Soni has been elevated to Head of Brand Marketing for the Bus Line of Business at ixigo, specifically overseeing brand strategy for AbhiBus. In her new role, Megha will focus on building AbhiBus into a national brand, executing ROI-driven activations that balance visibility with cost-efficiency, and driving the platform’s brand growth in India’s $9B bus aggregation market.
Over the past two years as Senior Brand Marketing Manager at AbhiBus, Megha has led award-winning campaigns including “Gadbad Singh,” “Oopar Oopar,” and the Mahesh Babu degree paper film, positioning AbhiBus as a relatable and humorous brand among young Indian travelers. Her focus on consumer insights, brand narrative development, and performance-linked campaign metrics has helped strengthen AbhiBus’s visibility and recall on both digital and traditional platforms.
Prior to joining AbhiBus, Megha served as Marketing Manager at Gemini Edibles and Fats India Ltd., where she managed a ₹110 crore annual marketing investment and successfully launched impactful campaigns for Freedom Oil. She has also worked independently as a Digital Marketing Strategist, and held regional leadership roles at Amway India and Coromandel International, where she spearheaded go-to-market strategies, brand rebranding, and digital-first initiatives.
About AbhiBus
Founded in 2008 and now part of Le Travenues Technology Ltd. (ixigo), AbhiBus is one of India’s fastest-growing online bus ticketing platforms. With access to over 3500 operators and more than 1 lakh routes, AbhiBus simplifies travel planning for millions of Indians. The platform also provides enterprise software solutions to state and private bus operators, offering fleet management, e-ticketing, tracking, and logistics management systems. Its mission is to make bus travel easier, faster, and more reliable for users across the country.
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