North Carolina, United States, July 2025 – Danielle Greenidge has been promoted to Vice President, People & Culture at SimpsonScarborough, following nearly three years of impactful leadership in the agency’s people function. In this expanded role, Danielle will continue to shape the company’s inclusive and high-performance culture while leading strategic HR initiatives across recruitment, talent development, DEIB, and organizational growth.
Danielle joined SimpsonScarborough in 2022 as Director, People and Culture, and quickly progressed to Associate Vice President in late 2023. Her tenure has been marked by transformative leadership in elevating employee engagement, streamlining people operations, and building equitable talent strategies that reflect the agency’s values-driven brand.
Before joining SimpsonScarborough, Danielle spent nearly six years at Premier Research, where she most recently served as Director of Inclusion, Belonging & Organizational Development. Prior to that, as Associate Director of HR, she oversaw human capital initiatives supporting clinical research operations, driving cultural change and leadership development in a regulated industry.
Earlier, she held progressive roles at INC Research, including Talent Operations Manager, where she led global HR systems implementation and onboarding programs across the Americas, EMEA, and APAC. Danielle also brings hands-on experience in recruitment operations and HR coordination through earlier roles with Cisco (via Experis), Yoh, Onin Staffing, and Headway Workforce Solutions.
Danielle holds a Master’s degree in Human Resources Management from Colorado State University Global, and her diverse background includes communication, project coordination, and brand promotion – all of which have contributed to her holistic people-first approach.
About SimpsonScarborough
SimpsonScarborough is the premier integrated marketing agency dedicated to higher education. With a 20-year legacy and a team spread across the U.S., the agency is known for helping colleges and universities build iconic brands that drive bold change. Through research, strategy, creative, and campaigns that reflect purpose and precision, SimpsonScarborough partners with institutions solving humanity’s greatest challenges—from innovation and discovery to access and equity.
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