New Delhi, Delhi, India, July 2025 — Aashish Midha has been appointed as Head of Marketing at Hero MotoCorp, returning to the organization with an impressive track record across the retail and digital sectors. In his new capacity, Aashish will spearhead the company’s marketing strategy across domestic and international markets, with a strong emphasis on integrated campaigns, digital acceleration, and enhanced consumer engagement.
Prior to this, Aashish served as CEO & Managing Director at ZALORA Group for the Philippines and Indonesia, where he led strategic transformations in e-commerce and retail experiences. Earlier, he held key marketing roles at Myntra, contributing to brand development and customer loyalty through data-driven marketing and innovation.
This marks Aashish’s second stint with Hero MotoCorp, where he previously played a vital role in shaping the brand’s identity during its transition from Hero Honda. Notable campaigns under his leadership included ‘Hero Salutes’ and ‘Lage Aisa Family Jaisa’, which significantly elevated the company’s brand equity and emotional resonance with consumers.
His return signals Hero MotoCorp’s continued commitment to building a future-ready marketing ecosystem, combining strategic creativity with business impact. Aashish’s deep experience in brand building, campaign leadership, and digital transformation is expected to strengthen Hero’s positioning in an increasingly competitive and dynamic mobility landscape.
Hero MotoCorp
Hero MotoCorp, the world’s largest two-wheeler company, has been a beacon of innovation and sustainable growth since 1984. With operations across 48 countries and over 120 million riders, the company is at the forefront of mobility solutions. Hero’s future-focused initiatives include its emerging mobility brand VIDA, groundbreaking innovations like the Surge S32, and global partnerships including Harley-Davidson. Recognized by TIME and the Dow Jones Sustainability Index, Hero MotoCorp is redefining performance, purpose, and progress.
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