Baramati, Maharashtra, India, August 2025 — Shrimuktai Mart Pvt Ltd has announced the appointment of Sandiip Kothaari, Ph.D. as Chief Technology Officer (CTO). In his new role, Kothaari will spearhead the organisation’s growth vision, strategy, and technology roadmap, driving operational excellence, digital transformation, and sustainable business growth. His priorities will include aligning technology with business goals to enable e-commerce expansion, attracting private equity investment, and preparing the company for IPO readiness.
Kothaari joins Shrimuktai Mart Pvt Ltd from Speciality Restaurants Ltd, where, as CTO, he led the brand’s nationwide and global IT operations. During his tenure, he oversaw a major digital transformation initiative, introducing customer-first solutions such as QR code–based 3D digital menus across 14 brands, driving ERP and cPOS implementation, and advancing AI-driven analytics and compliance measures.
Previously, as Senior General Manager – IT at ORRA Fine Jewellery, he successfully implemented Microsoft Dynamics 365 ERP across 84 stores nationwide, leveraged machine learning to drive a 24% revenue increase, explored Generative AI for enhanced customer experience, and piloted metaverse technology for customer engagement. His work also encompassed e-commerce integration, analytics strategy development, and the creation of modern, secure, and automated digital workspaces.
Earlier, as Functional Head of Information Technology at Prince Pipes and Fittings Ltd, Kothaari led end-to-end digital transformation leveraging AI, RPA, and BPA technologies. He played a pivotal role in establishing an Industry 4.0 manufacturing facility, digitising key operational processes, enhancing ERP systems, and developing robust cybersecurity frameworks.
With over three decades of technology leadership experience across sectors including retail, manufacturing, and hospitality, Kothaari has also served in senior IT leadership roles at Wonderchef Home Appliances, Baggit India, Travel Food Services, The Bombay Store, and Eagle Seals & Systems. He holds executive education credentials from the Indian School of Business in Digital Transformations and the University of Illinois Urbana-Champaign in Strategic Leadership and Management.
Shrimuktai Mart Pvt Ltd
Also known as Muktai Textile, Shrimuktai Mart Pvt Ltd is one of the fastest-growing value retail chains in Maharashtra, serving over 5 lakh customers for more than five years. Operating 15+ stores, the company offers fashion, home and lifestyle products, footwear, accessories, and general merchandise, combining trend-led design with affordability. With a mission to make stylish, high-quality products accessible to semi-urban and rural India, Shrimuktai Mart continues to expand its footprint while maintaining a strong “customer-first” ethos.
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