Mumbai, Maharashtra, India, November 2025 — 1Point1, a global leader in outsourcing, consulting, and technology solutions, has announced the appointment of Khyati Shah as Vice President – Marketing Head, marking a significant milestone in her 18-year journey across marketing, brand strategy, and digital transformation. In her new role, Khyati will lead integrated marketing, reputation management, and stakeholder engagement initiatives to strengthen 1Point1’s brand positioning and drive sustainable business growth.
A proven marketing leader, Khyati brings rich experience from senior leadership roles at Adfactors PR, YES BANK, HDFC Bank, and ICICI Bank, where she played a pivotal role in shaping some of India’s most respected financial brands through innovative and data-driven strategies.
Before joining 1Point1, she served as Senior Group Head – Digital at Adfactors PR, where she managed diverse sectoral portfolios and delivered measurable outcomes in brand reputation, digital engagement, and communication strategy. During her tenure at YES BANK, she spearheaded the bank’s digital marketing transformation, helping it become one of India’s most engaging financial institutions on social media. Her work earned her industry recognition, including Most Innovative Banking VP (2016) and Best Digital Marketing Professional (2013) awards.
Earlier in her career, Khyati made significant contributions at HDFC Bank and ICICI Bank, driving innovation in online acquisition, digital campaigns, and customer engagement. Her expertise in blending creativity with analytics has consistently helped organizations elevate their brand presence and customer connect.
At 1Point1, Khyati will focus on integrating data, digital, and design to build brand trust and advocacy—reflecting the company’s commitment to innovation, technology-driven communication, and customer-centric growth.
About 1Point1
1Point1 empowers brands to explore new frontiers through a trusted, proactive-first approach that delivers high-quality outsourcing, consulting, and technology solutions. With over 16 years of experience, a global footprint across four continents, and a team of 5,000+ professionals, the company combines innovation with reliability to drive business impact.
Harnessing advanced AI technologies, 1Point1 enables clients to deliver superior customer experiences with operational efficiency. Its signature RestAssured Pledge guarantees a 48-hour solution plan, ensuring rapid deployment and seamless scalability. From customer care to business transformation, 1Point1 provides local-like support on a global scale—delivering efficiency-obsessed results that empower brands to grow with confidence.
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