London, United Kingdom, November 2025 — Awaze, Europe’s leading managed vacation rentals and holiday resorts business, has announced the appointment of Sharla Singh as its Chief Financial Officer (CFO). Over the past two years, Sharla has made a remarkable impact at Awaze through her roles as Director of Group FP&A and FP&A Transformation Lead, before stepping in as Interim CFO earlier this year. Her leadership has been instrumental in driving financial transformation, strengthening planning and analysis frameworks, and supporting Awaze’s strategic growth initiatives across the travel and leisure sector.
Before joining Awaze, Sharla built a robust finance career at the Moneysupermarket Group, where she held multiple senior roles including Group Financial Controller, Head of Finance – Commercial Finance, and Head of Finance – Financial Planning & Analysis. During her tenure, she led key financial transformations, established strong governance processes, and enabled commercial growth across the company’s diverse business units.
Her earlier career includes significant contributions at MoneySuperMarket.com, MoneySavingExpert.com, Royal Mail, and Debenhams, where she gained deep experience in financial reporting, business planning, commercial finance, and performance management. Sharla’s broad financial acumen, coupled with her track record in transformation and leadership, positions her well to guide Awaze’s financial strategy and operational excellence as the company continues to expand its European footprint.
About Awaze
Awaze is Europe’s leading managed vacation rentals and holiday resort business, bringing together renowned self-catering brands such as cottages.com, Hoseasons, and Novasol. The company delivers memorable holiday experiences to over eight million guests annually, offering a diverse portfolio of 110,000+ places to stay across 36 countries. With a mission to simplify and enhance holiday experiences, Awaze combines technology, hospitality, and customer-centric service to set new standards in the travel and leisure industry.
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