Sydney, Australia, April 2026 — Prezzee has welcomed Diana Ilinkovski to the fold as she steps into the position of Global Chief Marketing Officer. Her appointment marks a significant leadership move for the digital gifting company as it continues to scale across Australia and international markets, including the United States and the United Kingdom. In this role, she is leading the development of a unified global marketing strategy across B2C, B2B, and marketplace channels, covering brand development, customer acquisition, go-to-market strategy, and the integration of AI-enabled marketing innovation.
Before joining Prezzee, Diana Ilinkovski built a distinguished career at Stan., where she spent more than a decade and most recently served as Chief Marketing Officer. As a founding member of the company, she was part of the executive leadership team that helped take Stan from startup to what was described as the only profitable single-territory streaming service in the world, delivering strong EBITDA and substantial subscriber and revenue growth. In that role, she was responsible for customer acquisition, retention, revenue targets, and the full consumer and trade marketing function across entertainment and sport. She also led data-driven marketing strategy, franchise brand growth, the development of Stan Sport, and the creation of in-house media, PR, social, creative, and CRM capabilities.
Earlier at Stan., she held the roles of Marketing Director, Head of Brand, Creative & Comms, and Marketing Communications Manager. Across these assignments, she played a central role in building the Stan brand from its early days into a household name, developing integrated marketing structures, shaping brand architecture, launching new offerings such as Stan Sport, leading high-impact partnerships, and driving brand awareness and subscriber growth at scale. Her long tenure there reflects deep expertise in full-funnel marketing, consumer growth, creative strategy, and executive-level brand leadership.
Before Stan., Diana Ilinkovski worked at Fox (Film, TV and Sports) as Theatrical New Release Product Marketing Manager, where she developed marketing strategies for film and entertainment portfolios across formats including digital distribution. Prior to that, she spent time at Village Roadshow, where she served as Theatrical New Release Product Marketing Manager and Assistant Product Manager, leading go-to-market strategies, title P&L management, promotional planning, and cross-functional campaign execution. These roles further built her credentials in entertainment marketing, product positioning, and lifecycle-driven campaign planning.
Earlier in her career, she worked at DFS Australia – Moët Hennessy Louis Vuitton (LVMH) Group as Consumer Marketing Executive (Australian Marketing Lead) and Marketing Coordinator. In these roles, she managed consumer marketing, luxury brand PR, advertising, events, loyalty programs, in-store marketing, digital campaigns, and high-profile brand partnerships, helping shape her broader marketing foundation across retail, consumer engagement, and premium brand environments.
Her career reflects strong and sustained experience across brand building, customer acquisition, global marketing strategy, media, entertainment, retail, growth marketing, and executive commercial leadership. With experience spanning Prezzee, Stan, Fox, Village Roadshow, and DFS / LVMH, Diana Ilinkovski brings a highly accomplished and globally minded marketing profile to her new role at Prezzee.
About Prezzee
Prezzee is a digital gift card platform designed to transform gifting by enabling users to buy, send, store, and redeem digital gift cards instantly. The platform serves both corporate and consumer markets, while also creating value for retailers through a digital distribution channel that supports customer acquisition, shopper interaction, and brand visibility.
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