San Diego, California, United States, May 2026 — Trust & Will, the leader in online estate planning, today announced the appointment of Bill Parker as Chief Technology Officer (CTO). In this role, Parker will lead the company’s technology and engineering strategy, overseeing platform development, AI innovation, and the infrastructure powering Trust & Will’s intelligent estate planning system for families, advisors, attorneys, nonprofits, and institutions nationwide.
Parker brings more than two decades of technology leadership experience across fintech and proptech, with a proven track record of building and scaling high-growth platforms. Most recently, he served as CTO at Leap, where he led product, engineering, information security, and infrastructure while driving a company-wide transformation toward AI-native product development.
Before that, he was CTO at Built Technologies, where he scaled the product and engineering organization through a 10x growth period, taking the platform to more than $100 billion in construction spend managed. Earlier in his career, Parker spent nearly 17 years at Quicken Loans / Rocket Companies, rising from engineering and architecture roles to being hand-selected to build Rocket Loans from the ground up, serving as CTO before transitioning to CEO of the business.
“Bill brings exactly the kind of platform-building, team-scaling, and AI product leadership we need at this stage of our growth,” said Cody Barbo, Co-Founder and CEO, Trust & Will. “His experience taking products from zero to scale, leading engineering organizations through periods of rapid expansion, and driving real AI transformation makes him the right leader to advance Trust & Will and everything we’re building for families and professionals.”
In his new role, Parker will oversee Trust & Will’s engineering organization and technology roadmap as the company continues to scale across its growing network of more than one million users, 26,000+ financial advisors, and 145+ enterprise partners. He will also guide continued investment in AI-powered capabilities, including intelligent document workflows, personalized planning guidance, and life event intelligence for families and the professionals who serve them.
“Trust & Will has built something that genuinely matters, a platform with real scale, a clear mission, and the technical foundation to support the next generation of estate planning,” said Parker. “The opportunity to help build AI-driven tools that make legacy planning more accessible, more connected, and more useful for families and advisors is exactly the kind of work I’m here to do. I’m proud to be joining this team.”
With Parker’s appointment, Trust & Will continues to strengthen its executive leadership team as it deepens its investment in intelligent platform development and expands its reach across the financial services ecosystem.
About Trust & Will
Founded in 2017, Trust & Will is a leading digital estate planning platform in the United States, trusted by more than one million families. The company provides secure, attorney-approved online estate planning solutions, including wills, trusts, healthcare directives, and related legal documentation tailored to state-specific requirements. Trust & Will supports over 26,000 financial advisors and more than 145 enterprise partners, including financial institutions, nonprofits, and advisory firms, while continuing to expand its AI-driven capabilities for modern legacy planning and financial wellness.
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