SANTA CLARA, Calif., April 30, 2024 — Aryaka®, a frontrunner in Unified SASE as a Service, today unveiled significant additions to its leadership team with three new executive hires, aiming to bolster its rapid market expansion. Joining the team are Pam Holmberg as Chief People Officer, Farzad Tari as Senior Vice President of Corporate and Business Development, and Ken Rutsky as Chief Marketing Officer.
A Strategic Boost to Leadership
“We are thrilled to welcome Pam, Farzad, and Ken to our growing Aryaka team,” said Shailesh Shukla, CEO of Aryaka. “Their extensive experience and proven track records in scaling high-growth technology companies will be instrumental in building the team and programs to drive continued growth, ecosystem expansion, and leadership in the Unified SASE as a Service market. Adding Pam, Farzad, and Ken to our outstanding product, sales, and operational leadership team is a critical next step in our overall growth.”
The New Executives’ Roles and Backgrounds
Pam Holmberg will spearhead Aryaka’s global human resources strategy, drawing on over two decades of HR leadership at companies like Realtor.com and NetApp. “I’m excited to join Aryaka’s talented team and build upon the company’s strong culture of innovation,” Holmberg remarked. “Aryaka’s commitment to its employees is evident, and I look forward to developing and implementing a global talent strategy that fosters continued growth and success.”
Farzad Tari will drive Aryaka’s corporate and business development, leveraging his 30-year experience that includes pivotal roles at Cisco and F5. “The Secure Network Access market is undergoing tremendous growth, and Aryaka is playing a pivotal role in this transformation with Unified SASE as a Service,” stated Tari. “I’m eager to leverage my experience to expand Aryaka’s market presence, ecosystem, and partnerships, enabling us to deliver even greater value to our customers, partners, and investors.”
Ken Rutsky, with a storied career in marketing across tech giants like Intel and McAfee, will lead Aryaka’s marketing efforts. “Aryaka is a leader and disruptor in Unified SASE, and I am excited to join this team,” Rutsky shared. “The people, the product, and the market present a unique opportunity to leverage my experience in building market-disrupting categories and high-velocity go-to-market programs that accelerate success.”
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Aryaka is pioneering Unified SASE as a Service, offering secure network access solutions that blend performance, agility, simplicity, and security without compromises. Aryaka’s services meet customers at various stages of their networking and security journey, helping modernize and transform their environments with flexible implementation and management options. Aryaka serves hundreds of global enterprises, including several Fortune 100 companies, relying on its innovative cloud-based networking and security services.
