Mumbai, Maharashtra, India, August 2026 — Aditya Birla Capital (ABC) has announced the appointment of Ranabir Bose as Head – Marketing (NBFC) and Brand Centre of Excellence (Brand CoE), marking his transition back into Aditya Birla Capital after leading marketing at Aditya Birla Sun Life Mutual Fund (ABSLMF).
In his new role, Ranabir will lead marketing across Aditya Birla Capital’s NBFC lending portfolio while also serving as the Brand Custodian for the Aditya Birla Capital franchise. He will be responsible for driving integrated marketing strategies, strengthening brand consistency across the group’s businesses, and enhancing customer engagement as the organization continues to expand its financial services footprint.
Ranabir brings more than two decades of experience in brand building, integrated marketing, customer engagement, and financial services marketing. Most recently, he served as Head of Marketing at Aditya Birla Sun Life Mutual Fund, where he led integrated marketing initiatives for one of India’s leading asset management companies, supporting its strategic growth ambitions through data-driven campaigns and customer-centric marketing.
Earlier, he spent nearly 13 years with Aditya Birla Capital, where he held leadership roles including Head – Marketing (NBFC) and Assistant Vice President – Brand & Media. During this period, he led integrated marketing strategies for Aditya Birla Finance, developed brand positioning and go-to-market strategies, spearheaded digital marketing transformation, and played a key role in strengthening the group’s brand architecture across multiple financial services businesses.
Prior to joining the Aditya Birla Group, Ranabir held brand marketing roles with Birla Sun Life Insurance, Reliance Capital, ICICI Prudential, and began his career in client servicing at Bates India, building deep expertise across financial services branding, media strategy, customer lifecycle management, and integrated marketing.
He holds a Post Graduate Diploma in Business Management (PGDBM) in Marketing & Communication from the University of Mumbai.
About Aditya Birla Capital
Aditya Birla Capital Limited (ABCL) is one of India’s leading diversified financial services companies, offering a comprehensive suite of lending, insurance, asset management, wealth management, payments, and other financial solutions. As part of the Aditya Birla Group, the company serves millions of customers through a broad portfolio of businesses focused on delivering innovative and customer-centric financial services.
Committed to responsible growth, Aditya Birla Capital promotes an inclusive workplace built on diversity, equity, and equal opportunity while continuing to strengthen its position as a trusted financial partner for individuals and businesses across India.
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