Dubai, United Arab Emirates, October 2025 — Abhishek Desai has been appointed as Senior Vice President & General Manager – Baby Care, Asia Pacific, Middle East & Africa at Procter & Gamble (P&G). In this expanded leadership role, he will oversee the company’s Baby Care business across diverse markets, driving strategic growth, category innovation, and consumer engagement across the region.
With an illustrious career spanning over 18 years at Procter & Gamble, Abhishek has played a pivotal role in shaping multiple global categories through strong business acumen and consumer-centric strategy. Most recently, he served as Vice President & Category Head – Grooming and Head of Marketing Operations, leading iconic brands and cross-functional teams to deliver sustainable growth across complex, high-potential markets.
Previously, as Vice President and Business Head – Baby Care, Abhishek led the category’s transformation in India and key emerging markets, strengthening brand equity and innovation capabilities. His leadership contributed significantly to P&G’s market leadership and consumer trust across Asia Pacific, the Middle East, and Africa.
Abhishek began his journey with Procter & Gamble as an intern in Mumbai, rising steadily through various marketing and business leadership roles. His growth within the organization stands as a testament to P&G’s commitment to nurturing homegrown talent and empowering leaders to drive impact at a global scale.
About Procter & Gamble
Procter & Gamble (P&G), founded over 185 years ago, is one of the world’s largest consumer goods companies and home to trusted brands including Pampers®, Gillette®, Oral-B®, Head & Shoulders®, Tide®, Pantene®, and Vicks®. The company’s success is driven by its commitment to innovation, brand excellence, and improving the lives of consumers around the world. Operating in approximately 70 countries, P&G continues to create meaningful consumer and employee experiences that make everyday life better.
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