Gurugram, Haryana, India, July 2026 — AdCounty Media India Ltd. appointed Mr. Tarun Kumar as the Director – Human Resources. Tarun will head the company’s people strategy, talent development initiatives, organizational effectiveness programs, and culture initiatives which in turn will support AdCounty Media’s growth ambitions as it continues to strengthen its global footprints.
In collaboration with the leadership team, he will drive improvements in areas such as talent acquisition, leadership development, employee engagement, organizational design, and HR transformation that support the creation of a workforce prepared for the future and aligned with the company’s long-term business goals. Also Tarun will play a key role in improving the people-centric culture at AdCounty Media and strive to create an environment which supports employee growth, collaboration and success.
With nearly two decades of experience in the digital media industry, Tarun brings extensive expertise in developing and running successful, high-impact HR functions within dynamic and fast-paced organisations. He has been a key contributor to the growth of his organizations through HR initiatives that are aligned with the company’s business strategy or goals.
Commenting on his appointment, Tarun Kumar said, “I’m thrilled to join AdCounty Media at such a pivotal point in their growth trajectory. I look forward to helping develop a strong people-focused culture and supporting continued organizational growth via effective talent and leadership strategies.”
Before joining AdCounty Media, Tarun held leadership positions at some of the industry’s leading organizations, including Reliance Entertainment, SVG, Dentsu, and Momentus. Across these organizations, he worked very closely with CXOs and other business leaders to develop talent strategies, lead large scale organizational transformation programs, build leadership pipelines, and improve workforce productivity.
Tarun’s diverse experience includes Talent acquisition, organisational design, culture transformation, leadership development, employee engagement and HR digitisation. Tarun’s commercial acumen and execution focus have helped him develop agile, high-performance future-ready organisations that continually create measurable impacts for businesses.
Kumar Saurav, Co-Founder & Chief Strategy Officer of AdCounty Media, commented: “As AdCounty Media continues to grow, people and culture will be at the centre of how we define & build the success we aspire to achieve in the long term. With Tarun’s extensive experience in talent strategy, organization transformation, and leadership development, he will be a key addition to our leadership team. Tarun’s expertise will be instrumental in enhancing our people capabilities and nurturing our people-centric culture as we enter the next phase of our growth.”
About AdCounty Media India Ltd.
AdCounty Media is a digital-first adtech company committed to driving digital transformation through data-driven strategies and cutting-edge technologies. We bridge the gap between brands and consumers by simplifying complex digital ecosystems with contextual targeting, real-time optimisation, and deep data intelligence. At AdCounty, we help your brand reach those who matter—leveraging automation, user-centric thinking, attribution modelling, and detailed market research to deliver performance-driven, customer-focused solutions. From attention to retention, our AI-powered, cross-channel ad solutions fuel user acquisition and maximise ROI for advertisers and publishers alike. Operating in over 20 countries with offices in India, UAE, Singapore, Indonesia, Malaysia, Philippines, Brazil and Germany, Adcounty Media empowers brands across industries—including e-commerce, edtech, automotive, BFSI, FMCG, travel, entertainment, and gaming—to connect with their ideal audiences and maximise engagement in an increasingly complex digital world.
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