London, United Kingdom, December 2025 — Aiste Simanonyte has started a new role as Head of Talent & Culture at Pure, where she will lead recruitment, people strategy, and culture across the company’s growing multi-channel business. In this role, she will focus on building high-performing teams, developing leaders, and fostering an inclusive workplace culture where employees feel valued, supported, and empowered to do their best work.
In her current appointment at Pure, Aiste Simanonyte has taken on the responsibility of shaping the organisation’s talent and culture agenda at a strategic level. Her role encompasses end-to-end recruitment, people strategy, and cultural development across a fast-growing food and hospitality business operating across multiple channels.
Prior to this promotion, Simanonyte served as Recruitment Manager at Pure, where she led hiring initiatives across the organisation. In this capacity, she played a key role in strengthening employer branding, enhancing candidate experience, and implementing resourcing strategies aligned with business growth in the London market.
Before stepping into the Recruitment Manager role, she worked as Senior Recruitment Advisor at Pure, supporting high-volume and specialist hiring while contributing to learning and development initiatives and executive search activities. Earlier, she also held the role of Recruitment Advisor, where she built strong foundations in employer branding, creative job advertising, and stakeholder engagement.
Earlier in her career, Simanonyte gained operational leadership experience as General Manager at Island Poké, following a long tenure as General Manager at Pret A Manger, where she developed strong capabilities in people leadership, employee development, and operational excellence. She began her professional journey as a Legal Secretary at Farani Javid Taylor Solicitors LLP, building early professional discipline and organisational skills.
About Pure
Pure is a food brand driven by a simple mission: to make deliciously good food that creates moments of joy for people on-the-go or at work. Its food is crafted by hand every day in its own kitchens and served through shops, delivery, and catering for meetings and events. With a strong focus on freshness and wellbeing, Pure believes good food has the power to make people feel good, which is reflected in every recipe and experience it creates.
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