Dubai, United Arab Emirates, June 2026 — Dubai Holding has announced the appointment of Alex Salter as Vice President, Human Resources – Land Estates. A highly accomplished HR leader with more than two decades of experience spanning human capital strategy, organizational transformation, leadership development, talent management, workforce planning, and HR transformation, Alex joins the diversified global investment company at a pivotal stage of growth and expansion.
In her new role, Alex will partner closely with CEO Omar Karim, the leadership team, and colleagues across the organization to strengthen capabilities, shape culture, develop leadership pipelines, and build the people foundations required to support the next phase of growth within the Land Estates business. Her appointment reinforces Dubai Holding’s commitment to investing in talent, organizational effectiveness, and sustainable business growth.
Prior to joining Dubai Holding, Alex served as Chief People Officer at Contango, where she led the design and execution of a comprehensive people strategy focused on accelerating growth, strengthening organizational design, and modernizing HR operations. During her tenure, he spearheaded a firm-wide operating model redesign, implemented career frameworks and role evaluation programs, enhanced compensation structures, and strengthened organizational capability across a workforce of more than 250 employees.
Before Contango, Alex spent nearly a decade with PwC Middle East, culminating in her role as Chief Human Resources Officer (CHRO). As the senior HR leader for one of the region’s largest professional services organizations, she led a team of more than 150 HR professionals and oversaw people operations across 12 countries and 16 jurisdictions. She successfully aligned people strategy with business growth objectives while driving digital HR innovation, leadership development, workforce transformation, cost optimization, and organizational effectiveness initiatives across a highly diverse and multicultural workforce.
Earlier at PwC Middle East, Alex served as Regional Director of Talent, Performance, Reward & Development, where she transformed talent management and performance systems, led nationalization initiatives, strengthened workforce diversity, and built high-performing specialist teams focused on leadership development and employee engagement. She also served as HR Transformation Leader, leading large-scale restructuring and organizational transformation initiatives involving more than 500 employees.
Prior to her Middle East leadership roles, Alex spent more than five years with PwC UK, where she held several senior HR positions including HR Leader – Midlands Tax & Corporate Compliance Services, Early Identification Recruitment and Development Leader, and HR Manager – Midlands Assurance & Tax. During this period, she led talent and workforce strategies for large professional services teams, designed award-winning early careers programs, and developed innovative talent mobility and retention initiatives.
Earlier in her career, Alex held development and talent-focused roles within PwC, including Professional Qualifications Manager and Training Coordinator, building a strong foundation in learning, development, talent management, and organizational capability building.
Throughout her career, Alex has earned a reputation for leading complex transformation programs, building high-performing cultures, strengthening leadership capability, and aligning human capital strategies with long-term business objectives. Her extensive international experience across the United Kingdom and Middle East positions her well to support Dubai Holding’s ambitious growth agenda.
At Dubai Holding, Alex is expected to play a key role in shaping organizational culture, strengthening leadership capability, advancing talent strategies, and enabling sustainable growth across the Land Estates business.
About Dubai Holding
Dubai Holding is a diversified global investment company that plays a significant role in driving Dubai’s economic growth and development. Operating across ten key sectors, including real estate, hospitality, leisure and entertainment, media, ICT, design, education, retail, manufacturing and logistics, and science, the company supports Dubai’s vision of becoming a leading global hub for business, tourism, innovation, and knowledge-driven growth.
Since its establishment in 2004, Dubai Holding has developed and managed a diverse portfolio of businesses and investments that contribute to the emirate’s long-term economic strategy while creating sustainable value for stakeholders across global markets.
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