Amanda Bottger has taken on the role of Vice President of Marketing at Candid, stepping into what effectively aligns with the responsibilities of a Chief Marketing Officer (CMO). This new position marks a significant progression in her career within Candid, where she has been instrumental over her tenure of more than three years.
Since joining Candid in late 2020, Bottger has played a pivotal role in various strategic capacities, most recently as Senior Director of Communications and Managing Director of Creative. In these roles, she was crucial in establishing a comprehensive strategic communications framework as Candid transitioned its business model to focus entirely on dental practitioners, evolving from a direct-to-consumer approach to a combined B2B and B2B2C model.
Bottger’s journey at Candid has been marked by her leadership in the Candidly Women Employee Resource Group, which she has been a founding member of since June 2022. Her efforts in this group have emphasized her commitment to fostering an inclusive workplace culture alongside her strategic roles.
Before Candid, Bottger accumulated significant experience at notable companies like Juul Labs, where she was Director of CRM & Lifecycle, and Drumroll, where she served as an Account Director managing major accounts, including Microsoft and Capital One. Her extensive background in strategic communications and CRM has equipped her with the skills needed to lead Candid’s marketing initiatives into a new era of growth and innovation.
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